"U.S. Hispanic Market Info & Insights" – By Michelle Villalobos, Former Publisher of Ocean Drive Español Magazine
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An in-depth look at Hispanic Market statistics as well as insights for marketers.
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The challenges are great, but the opportunities are vast. U.S. Hispanic Market - Relevance Sources: U.S. Census Bureau; Synovate U.S. Diversity Markets Report 2006; Selig Center's Multicultural Marketing Report 2006; Magazine Publishers Association, Hispanic Market Weekly : " A Hispanic Vote For Advertising, September 24, 2007](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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"U.S. Hispanic Market Info & Insights" – By Michelle Villalobos, Former Publisher of Ocean Drive Español Magazine
- 1. U.S. Hispanic Market Insights
- 5. Age U.S. Hispanic Market Population - Age Source: US Census Bureau, American Community Survey2005
- 6. Income U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series
- 7. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Income
- 8. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Income
- 16. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Acculturation & Socioeconomic Status
- 17. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Acculturation & Socioeconomic Status
- 18. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Acculturation & Country of Origin
- 25. U.S. Hispanic Market - Media Consumption - Internet Source: Jupiter Research "Marketing to U.S. Hispanics Online - Tapping Into A Young, High-Speed Audience." 2005 U.S. Hispanic Media Consumption - Internet
- 26. U.S. Hispanic Market - Media Consumption - Internet Source: Jupiter Research "Marketing to U.S. Hispanics Online - Tapping Into A Young, High-Speed Audience." 2005 U.S. Hispanic Media Consumption - Internet
- 27. U.S. Hispanic Market - Media Consumption - Internet Source: AOL 2006 Hispanic Cyberstudy U.S. Hispanic Media Consumption - Internet Hispanics who use the internet are increasingly relying on it to make purchasing decisions
- 28. U.S. Hispanic Market - Media Consumption - Internet U.S. Hispanic Media Consumption - Internet Source: AOL 2006 Hispanic Cyberstudy Overall, Hispanics tend to use the Internet in English. But this may be less a function of preference and more one of content availability. Many sites simply are not available in Spanish.
- 31. Regional & State Perspective U.S. Hispanic Market Overview - Regional & State States with Greatest Population Growth
- 32. Top 25 States - Sorted by Number of Hispanics U.S. Hispanic Market Population - Top 25 States California Texas Florida New York Arizona Illinois New Jersey Colorado Source: Latin Force American Marketscape DataStream, 2008 Series
- 33. Top 25 DMAs - Sorted by Overall Size U.S. Hispanic Market Population - Age Source: Latin Force American Marketscape DataStream, 2008 Series
- 34. U.S. Hispanic Market Population - Age Source: Latin Force Group, LLC, American Marketscape DataStream, 2008 Series Acculturation in Top 5 DMAs
Editor's Notes
- Before we even get started, we're going to address one important thing right up front. What do you prefer, Hispanic or Latino? Take Poll. Compare with national survey. While Hispanic and Latino are often used interchangeably, the terms are not identical. The National Latino Survey found that In 2006, The National Latino Survey showed that 35% of those surveyed prefer the term "Hispanic" 13% preferred "Latino" 32% said that either term was acceptable 18% didn't care one way or another Sources: Pew Hispanic Research, www.pewhispanic.org "Hispanic" is "relating to or derived from the people, speech or culture of Spain or Portugal" while "Latino" refers specifically to people of "Latin-American" descent. Hispanic is an ETHNICITY not a RACE The Census tracks six races: White, Black, Asian, American Indian/Alaska Native, Native Hawaiian/Pacific Islander and "some other race" The 2000 census was the first time people could choose the term "multicultural" 48% of Hispanics identified themselves as "White only," 42% as "Some other race," 2% as "Black only," and 17% as "Two or more races"