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When building apps for your enterprise, you're not only asking for the user's time, you're also asking them to change their behavior and how they work. That means your app needs to be exponentially better than what they're doing today. With Force.com, you can demonstrate exactly how much better very quickly without coding, or without coding much at all. Join us as we apply lean development principles (for running quick iterative experiments) with the Force.com platform to build minimum viable experiments, and test them on your users.