1. PrintAdvert
Thisis the AA printadvert.I thinkthat the aimof thisadvertwas to draw in the attentionof the
personviewingit,the brightyellowcatchesyourattention.Eventhough thisprintadvertdoesn’tsay
that itis by the AA,if youheard the radioand TV advertthat gowithit, youwouldbe able recognise
it andsee that theygo together.Ithinkthatthe targetaudience forthisadvertisanyone fromthe
age of 17 and up,thisis because anyone underthatage cannot drive anditwouldbe pointlesstrying
to appeal toan audience that won’tuse the service.Onthe NRSscale the audience wouldbe mainly
aimedat B, C1, C2, and D, thisisbecause theyare more likelytospendtheir timeronline andmay
come across thisadvertmuch easierthansomeone whoisgrade A,whomay spendtheirtime doing
otherthings.Onthe 4C’s scale,the people mostlikelytosee the printadvertwouldbe The
Mainstreambecause theyare mostlikelytosee itwhile online.Thisprintadvertispresentedquite
humorously,andisseentobe a screengrab of the TV advert,because itisn’tpresentedseriously,
people maythinkof itas a more friendlycompanyandthe audiencemayfeel thatthe advertmay
representthe staff thatworkthere. The campaignmessage forthisadvertreliesonthe factthat you
have seenthe TV advertand heardthe radioadvertbecause onitsown,the advertdoesn’texplain
verymuch,and people maybe confusedif thisisthe firstone theysee. The sellingpointof this
advertisthe song,as thisiswhat the otheradvertsare basedon,so youare more likelyto
rememberthe advertwhenacatchy songis used.
RadioAdvert
The song includedinthe Radioadvertis‘Rollingonariver’byTina Turner, if youhave already
watchedthe TV advertyouwill instantlyknow thisisanAA advertbecause itisa song that will easily
stickin someone’sheadandtheyare more likelytorememberthe song.Onthe otherhand if
someone hasn’tseenthe TV adverttheymayhave a hard time figuringoutwhatthe advertisfor.
The song fitsinwiththe avertbecause itusesthe words ‘Rollin’and‘keepthose bigwheelsturnin’
thiscan helpidentifythe advertasa motor advertif someone hasn’thearditbefore. AA canalsobe
seenasreliable throughthisadvertbecause theysaytheywilldo‘whateverittakestokeepyourbig
wheelsturning’thisalsoshowsthattheyare efficientandquick.
TV Advert
The TV advertcontainsa baby girl singinginthe back of a car, thiscan be seenas a typical happy
childsingingalongtothe radio.The advertcan relate tofamiliesbecause theycouldhave the most
fearsaboutbreakingdown withtheirchildrenandthiscouldreassure themthatthe AA will come
2. quickly,itisalsorelatable because of the warmtone andupbeatfeel of the advert,thiscouldmake
it more memorable andstickin people’s heads. The advertportraysthe AA asbeingveryquick
because theyare seentoarrive and identifythe problem, fix the carand close the bonnetandleave
while the songisstill playingandthe childisstill happyandsinging.The colouryellowissignificant
throughoutthe advertbecause itisthe statementcolourforthe AA andis easyforan audience to
identify.Thisadvert canappeal to people 17and up because onlytheycandrive,the songappealsto
all audiencesbecause itisquite oldsothe oldergenerationwill alsorecognise the song.Ithinkthat
thismade the campaignsuccessful because theyhave made itappeal to botha youngerandolder
audience.
