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The	
  7-­‐Day	
  Job	
  Search	
  
How	
  to	
  find	
  a	
  job	
  in	
  7	
  days	
  
Day	
  2	
  –	
  PERFECT	
  YOUR	
  PITCH	
  
“Explain	
  how	
  you	
  will	
  make	
  a	
  difference,	
  	
  
but	
  do	
  it	
  in	
  an	
  entertaining	
  fashion.	
  Show	
  off	
  
your	
  exper>se	
  in	
  a	
  personable	
  way,	
  highlight	
  
your	
  experience	
  and	
  your	
  strengths,	
  and	
  
ground	
  your	
  idea	
  with	
  simple,	
  realis>c	
  
messages.	
  Do	
  not	
  use	
  jargon.	
  Most	
  
importantly,	
  pitch	
  quickly.”	
  
	
  	
  	
  ~Richard	
  Branson	
  
	
  	
  	
  	
  	
  Entrepreneur	
  
MichaelPeggs.com	
  
30-­‐secod	
  snapshot	
  of	
  who	
  you	
  are,	
  what	
  you	
  
do	
  and	
  why	
  you’re	
  the	
  perfect	
  candidate	
  
Elevator	
  Pitch:	
  
MichaelPeggs.com	
  
Your	
  Audience	
  
Your	
  Talk	
  
Yourself	
  
KNOW…	
  
MichaelPeggs.com	
  
Know	
  Your	
  Audience	
  
Modify	
  your	
  pitch	
  
to	
  the	
  interest	
  and	
  
exper>se	
  of	
  the	
  
listener.	
  	
  
Recruiters	
  are	
  the	
  
gatekeepers	
  and	
  
their	
  job	
  is	
  to	
  
iden>fy	
  talent	
  
Hiring	
  Managers	
  
want	
  to	
  establish	
  
your	
  ability	
  to	
  do	
  
the	
  role	
  
Who	
  are	
  the	
  decision	
  makers?	
  
What	
  problem	
  do	
  they	
  have?	
  
How	
  do	
  I	
  embody	
  the	
  solu>on?	
  
MichaelPeggs.com	
  
Know	
  Your	
  Talk	
  
Qualifier	
  QuesKon	
  	
  
Target	
  the	
  right	
  
person	
  with	
  the	
  right	
  
message.	
  Before	
  you	
  
begin,	
  ask	
  your	
  
listener	
  ques>ons.	
  
	
  
Tell	
  A	
  Story	
  	
  
Our	
  minds	
  are	
  essen>ally	
  
"associate	
  machines,"	
  
which	
  means	
  we	
  
remember	
  things	
  beZer	
  
when	
  there's	
  a	
  story	
  or	
  
associa>on	
  aZached	
  to	
  
the	
  subject.	
  
	
  
Call	
  To	
  AcKon	
  	
  
Conclude	
  by	
  
handing	
  the	
  listener	
  
a	
  business	
  card	
  and	
  
making	
  a	
  targeted	
  
request,	
  “Can	
  we	
  
grab	
  lunch?”	
  or	
  
“Can	
  I	
  send	
  you	
  my	
  
resume?”	
  
	
  
MichaelPeggs.com	
  
Know	
  Yourself	
  
Interests	
  
Professional pursuits
that align with the
work environment
and tasks to create
greater success and
satisfaction.
	
  
Values	
  
A	
  set	
  of	
  standards	
  that	
  
determine	
  a]tudes,	
  
choices,	
  and	
  ac>on	
  on	
  
the	
  job.	
  	
  
	
  
Skills	
  
Competencies that
are transferable to
many different
work settings.
	
  
MichaelPeggs.com	
  
Sample	
  Corporate	
  Pitch	
  
75%	
  of	
  Fortune	
  500	
  
companies	
  use	
  social	
  media	
  
ineffec>vely.	
  I	
  show	
  big	
  
brands	
  how	
  to	
  grow	
  their	
  
online	
  audience	
  and	
  build	
  
customer	
  loyalty.	
  	
  	
  
MichaelPeggs.com	
  
Sample	
  Cocktail	
  Party	
  Pitch	
  
Do	
  you	
  remember	
  15	
  years	
  ago	
  when	
  brand	
  
adver>sing	
  was	
  all	
  about	
  billboards	
  and	
  TV?	
  
Facebook	
  and	
  TwiZer	
  have	
  created	
  a	
  digital	
  
landscape	
  that	
  no	
  one	
  understands,	
  but	
  I	
  get	
  
it.	
  That’s	
  what	
  I	
  do.	
  	
  I	
  teach	
  companies	
  how	
  to	
  
adver>se	
  in	
  a	
  digital	
  age.	
  
	
  
MichaelPeggs.com	
  
Sample	
  Casual	
  Pitch	
  
I	
  recently	
  read	
  an	
  ar>cle	
  men>oning	
  
Facebook	
  adds	
  almost	
  1,000,00	
  users/day.	
  
Brands	
  without	
  an	
  online	
  presence	
  are	
  
missing	
  out.	
  In	
  fact,	
  one	
  of	
  my	
  clients	
  
increased	
  their	
  sales	
  by	
  30%	
  aeer	
  we	
  
created	
  a	
  social	
  strategy.	
  	
  How	
  is	
  your	
  
company	
  thinking	
  about	
  social?	
  
	
  
Get	
  the	
  full	
  7-­‐Day	
  Job	
  Search	
  Course	
  @	
  
MichaelPeggs.com/7DayJobSearch	
  

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The 7 Day Job Search, Day 2 - Perfect Your Pitch

  • 1. The  7-­‐Day  Job  Search   How  to  find  a  job  in  7  days   Day  2  –  PERFECT  YOUR  PITCH  
  • 2. “Explain  how  you  will  make  a  difference,     but  do  it  in  an  entertaining  fashion.  Show  off   your  exper>se  in  a  personable  way,  highlight   your  experience  and  your  strengths,  and   ground  your  idea  with  simple,  realis>c   messages.  Do  not  use  jargon.  Most   importantly,  pitch  quickly.”        ~Richard  Branson            Entrepreneur  
  • 3. MichaelPeggs.com   30-­‐secod  snapshot  of  who  you  are,  what  you   do  and  why  you’re  the  perfect  candidate   Elevator  Pitch:  
  • 4. MichaelPeggs.com   Your  Audience   Your  Talk   Yourself   KNOW…  
  • 5. MichaelPeggs.com   Know  Your  Audience   Modify  your  pitch   to  the  interest  and   exper>se  of  the   listener.     Recruiters  are  the   gatekeepers  and   their  job  is  to   iden>fy  talent   Hiring  Managers   want  to  establish   your  ability  to  do   the  role   Who  are  the  decision  makers?   What  problem  do  they  have?   How  do  I  embody  the  solu>on?  
  • 6. MichaelPeggs.com   Know  Your  Talk   Qualifier  QuesKon     Target  the  right   person  with  the  right   message.  Before  you   begin,  ask  your   listener  ques>ons.     Tell  A  Story     Our  minds  are  essen>ally   "associate  machines,"   which  means  we   remember  things  beZer   when  there's  a  story  or   associa>on  aZached  to   the  subject.     Call  To  AcKon     Conclude  by   handing  the  listener   a  business  card  and   making  a  targeted   request,  “Can  we   grab  lunch?”  or   “Can  I  send  you  my   resume?”    
  • 7. MichaelPeggs.com   Know  Yourself   Interests   Professional pursuits that align with the work environment and tasks to create greater success and satisfaction.   Values   A  set  of  standards  that   determine  a]tudes,   choices,  and  ac>on  on   the  job.       Skills   Competencies that are transferable to many different work settings.  
  • 8. MichaelPeggs.com   Sample  Corporate  Pitch   75%  of  Fortune  500   companies  use  social  media   ineffec>vely.  I  show  big   brands  how  to  grow  their   online  audience  and  build   customer  loyalty.      
  • 9. MichaelPeggs.com   Sample  Cocktail  Party  Pitch   Do  you  remember  15  years  ago  when  brand   adver>sing  was  all  about  billboards  and  TV?   Facebook  and  TwiZer  have  created  a  digital   landscape  that  no  one  understands,  but  I  get   it.  That’s  what  I  do.    I  teach  companies  how  to   adver>se  in  a  digital  age.    
  • 10. MichaelPeggs.com   Sample  Casual  Pitch   I  recently  read  an  ar>cle  men>oning   Facebook  adds  almost  1,000,00  users/day.   Brands  without  an  online  presence  are   missing  out.  In  fact,  one  of  my  clients   increased  their  sales  by  30%  aeer  we   created  a  social  strategy.    How  is  your   company  thinking  about  social?    
  • 11. Get  the  full  7-­‐Day  Job  Search  Course  @   MichaelPeggs.com/7DayJobSearch