What you’ll learn: • How do I demystify the ways and means to get abundant press coverage? • How do I write an effective press release fast? • How do I identify media outlets and opportunities?} • How does one develop newsworthy hooks? • Where do I find, and how do I effectively communicate with, editors, journalists and reporters? • How do I overcome fear of pitching myself and deal with rejection? • How to write for best search engine returns. • Your Website – Why you need one, how to build one and how to use it with social networks. • Why you need a website and not just a social profile. • What you need to know when building a website. • How to use your website with social networks. • Real tips and tactics for your website and promoting yourself online. • Facebook and Twitter. • How to build a Facebook Page with custom tabs • How to use Twitter • What you should be doing online everyday

1. Michael Brandvold Marketing Presents:
Rock Stars & Porn Stars
What They Know About Online Promotion And
You Don’t
Twitter Hashtag #omsmw
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 1
Thursday, May 26, 2011

2. Love Me or
Hate Me...
Just Spell
My Name
Right!
10 Things Learned From KISS
School of Marketing
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 2
Thursday, May 26, 2011

3. Takeaway
Why you need a website and not just a profile.
What you need to know when building a website.
How to use your website with social networks.
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 3
Thursday, May 26, 2011

4. Reality Show
Understand your limit
Go right to your limit
Show it all, talk about it all
Ego
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 4
Thursday, May 26, 2011

5. Set The Wayback Machine
America Online
MySpace
Facebook
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 5
Thursday, May 26, 2011

6. Real Estate
Own your piece of the internet
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 6
Thursday, May 26, 2011

7. Control
Your Brand
Your Business
Your Customers
Your Future
Terms of Service
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 7
Thursday, May 26, 2011

8. Build It
Core to all your plans
Don’t be cheap
Don’t be foolish
First impressions
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 8
Thursday, May 26, 2011

9. DIY vs Services
What you want, how you want, when you want
vs.
Beholden to someone elses business
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 9
Thursday, May 26, 2011

10. WordPress
Not Just For Blogs
Awarding Winning Content Management System
Theme Driven
Plugin Architecture
Developers Abound
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 10
Thursday, May 26, 2011

11. Domain and Hosting
As little as $7 a month
Is your business worth that much
Hostgator.com
GoDaddy.com
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 11
Thursday, May 26, 2011

12. Design Tips
No Flash
No self playing audio or video
Update often - Content is King
Easy to buy
Design for your customer
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 12
Thursday, May 26, 2011

13. The Social Networks
Your Website
Facebook
Twitter
A Case Study of KISS, December 2010
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 13
Thursday, May 26, 2011

14. A recent headline from KISS on Facebook:
”KISS Facebook Fans Pass 2 Million!”
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 14
Thursday, May 26, 2011

15. Something is not right if Facebook fans are
growing but website visits are decreasing.
Facebook Website
Month
Likes Visits*
August 2010 NA 105,000
Sept 2010 NA 104,000
Oct 2010 1.5 M 63,000
Nov 2010 2M 60,000
Dec 2010 NA 56,000
Jan 2011 NA 50,000
Feb 2011 3M NA
*Compete.com
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 15
Thursday, May 26, 2011

16. Six recent stories on Kissonline
• KISS FACEBOOK FANS PASS 2 MILLION!
• KISS SPOTTED IN NEW YORK
• KISS-THEMED SENIOR PHOTO
• HAPPY BIRTHDAY TOMMY!
• GENE TO DON GOALIE GEAR WITH SASKATOON BLADES
• KISS SIGHTING IN FRENCH FASHION MAGAZINE
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 16
Thursday, May 26, 2011

17. Twitter Traffic Flow
What they are doing: Twitter > Facebook
What they should do: Twitter > Website
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 17
Thursday, May 26, 2011

18. Facebook Traffic Flow
Each story is posted in full.
No links back to the original story.
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 18
Thursday, May 26, 2011

19. Why?
Why would you ever need to visit
Kissonline again if Twitter sends
you to Facebook and Facebook
gives you the complete story?
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 19
Thursday, May 26, 2011

20. Four Tips for Driving Traffic
Tip 1 – Post your headlines on Twitter, and link
them back to the full story on your website.
Tip 2 – Post a excerpt of the story on Facebook
and link back to your website to read the full story.
Tip 3 – Post teaser photos on Facebook that link
back to your website to see more photos.
Tip 4 – Post the photos on your website and link
Twitter to the photo on your website.
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 20
Thursday, May 26, 2011

21. Automate
• Post short excerpt on Facebook wall and page
• Update Twitter feed
• Update Linkedin status
• Update MySpace status
• Repost old posts to Twitter
Facebook is consistently the number one traffic
source for my website, followed by Twitter.
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 21
Thursday, May 26, 2011

22. Twitter Helpful Apps & Tips
Clean Out Dead Weight
There is actually a very fast and easy way to do this clean up. I use a website
called untweeps.com.
Follow Friday
Check out www.followfridayhelper.com great site to help you post Follow Friday
posts
Use Lists
You will see a jump in you getting listed if you start listing people.
How Reply Works
If you start a message with @name then only that person and those who follow
both of you will see message.
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 22
Thursday, May 26, 2011

23. Twitter Profile
1. More than one post.
2. Not the same post.
3. Avoid words and phrases like;
Get Rich, Earn Money, Free Software.
4. Profile description.
5. Link to your website.
6. Profile picture.
7. Engage!
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 23
Thursday, May 26, 2011

24. Monitor Brand on Twitter
1. Visit Twitter.com and log in.
2. In the search box near the top type in the search
term… your band name, brand, your company name,
the product name, your personal name, etc.
3. The search will return a list of all Tweets containing
your search term.
4. Click the Save this Search button
Now whenever you are on your Twitter home page just click on the Searches drop down and select the search
you just saved. You will get a updated page of all Tweets with your search term. This a very simple way to see
who is talking about you and what they are saying.
Get into a conversation with those that are talking about you and follow them.
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 24
Thursday, May 26, 2011

25. Facebook Pages
•Profile vs. Page
•Custom Page Tabs
•Facebook Tab Manger
•Static HTML iFrame App
•Incentive to LIKE
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 25
Thursday, May 26, 2011

26. 10 Things To Do Online
1. Quick Email Scan.
2. Clean out garbage email.
3. Review all new Twitter followers.
4. Do a Twitter brand review.
5. Facebook initial review.
6. Facebook News Feed Review.
7. Facebook Page Review.
8. Back to email.
9. Review your RSS feeds.
10. Check your web or blog stats.
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 26
Thursday, May 26, 2011

27. Tools I Use for Blogging
• Evernote and the Evernote Firefox extension
• Google Reader
• ShareThis extension
• Hootsuite and the extension
• WordPress App for iPhone and iPad
• Google Tasks and GoTasks App
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 27
Thursday, May 26, 2011

28. Plugins I Use
•Tweet2Download •PunchTab
•WordPress.com Stats •Facebook Tab Manager
• Digg Digg •Twitter Tools
• Google Analytics for • Tweet Old Post
WordPress • Yet Another Related
• Google XML Sitemaps Posts
•SEO-Tool – Keyword • podPress
Density Checker • Social Media Widget
• Wordbooker •All in One SEO Pack
• WPtouch • MailChimp
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 28
Thursday, May 26, 2011

29. What Does Social Media
Friendship Mean?
The dotcom bubble burst because everyone thought
eyeballs to a website were all that mattered. Eyeballs,
Likes, Followers mean nothing if they don’t convert.
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 29
Thursday, May 26, 2011

30. Facebook and Twitter Mean
Nothing if You Do Nothing to
Convert Those Fans
Traffic • Email Address • Purchase
Share • Like • Tweet • Retweet
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 30
Thursday, May 26, 2011

31. Quoting a famous commander, Jean-Luc Picard
ENGAGE
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 31
Thursday, May 26, 2011

32. Thank You!
Twitter michaelsb
Facebook www.facebook.com/michaelbrandvoldmarketing
Web www.MichaelBrandvold.com
Email me@mikebrandvold.com
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 32
Thursday, May 26, 2011

33. Today Only!
25% Discount on a Music Marketing Master Call
Free -10 Things Learned From KISS School of Marketing
Copyright 2011 Michael Brandvold Marketing • www.MichaelBrandvold.com 33
Thursday, May 26, 2011