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  The Billion   Business  Model
Did you know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Did you know? In the last 10 years there were more than 1,150 web 2.0 acquisitions for around US$ 30 billion (strategy & business magazine)
Did you know that?
Can we learn something from them? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The answer is yes
1 Share something 2 Sell something 3 Build a community Billion Dollar Business 4 Build a ecosystem 5 Build an infra.  of cooperation 6 Use information  technology The Billion Business Model
1 Share something 2 Sell something 3 Build a community Billion Dollar Business 4 Build a ecosystem 5 Build an infra.  of cooperation 6 Use information  technology The Billion Business Model
Share something
Share something ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Share something
Share something examples
Google: free search engine
Google has around 127  million users per month
Skype: free calls pc to pc
Skype has around 10 million users per day
Monster:   free   job   searching
Monster has around 20 million visits per month
1 Share something 2 Sell something 3 Build a community Billion Dollar Business 4 Build a ecosystem 5 Build an infra.  of cooperation 6 Use information  technology The Billion Business Model
Sell something
[object Object],[object Object],[object Object],[object Object],[object Object],Sell something
Sell something The more relationship between  the free good and the paid one  the more probability of sales
Sell something examples
Google sells advertising Are searching and advertising good complementors?
Google   sold   US$   16 billion past year
Skype sells paid calls pc to phone Are free calls and paid calls good complementors?
www.ipdemocracy.com Skype sold almost  US$   400   million   past   year
Monster is paid for employers Are free job searching and paid job posting good complementors?
Monster sold around US$ one billion past year
1 Share something 2 Sell something 3 Build a community Billion Dollar Business 4 Build a ecosystem 5 Build an infra.  of cooperation 6 Use information  technology The Billion Business Model
Build a community around your offering
Build a community around your offering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build a community around your offering The bigger the community the more valuable your offering and  the more the chance of sales
Community examples
IBM academic initiative This is a community of computer science professors who teach their courses using IBM’s content and products
Microsoft “cinco estrellas” program This is a community of programmers trained gratis by Microsoft and rewarding them with “starts” accordingly its MS products expertise
SAP community programs SAP encourage participation of the community using several rewarding programs
1 Share something 2 Sell something 3 Build a community Billion Dollar Business 4 Build a ecosystem 5 Build an infra.  of cooperation 6 Use information  technology The Billion Business Model
Build an ecosystem around your offering
Build an ecosystem around your offering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build an ecosystem around your offering The bigger the ecosystem the more the opportunity of  cross-selling
Ecosystem examples
Amazon
E-Bay
SAP ecosystem and partner programs
1 Share something 2 Sell something 3 Build a community Billion Dollar Business 4 Build a ecosystem 5 Build an infra.  of cooperation 6 Use information  technology The Billion Business Model
Build an infrastructure of cooperation
Build an infrastructure of cooperation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build an infrastructure of cooperation The better the experience in your website the more audience you get
Infrastructure examples
MySpace
Flickr
iTunes
Audience
1 Share something 2 Sell something 3 Build a community Billion Dollar Business 4 Build a ecosystem 5 Build an infra.  of cooperation 6 Use information  technology The being-billion strategy
Use information technology
Use information technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use information technology The more sophisticated the technology the better the offerings
Use of information technology examples
Google maps
Second life
MyCybertwin (democratizing artificial intelligence)
Don’t forget to make your offering mobile Mobile users:  3+ billions Internet users: 1.4+ billion Source: ITU
1 Share something 2 Sell something 3 Build a community Billion Dollar Business 4 Build a ecosystem 5 Build an infra.  of cooperation 6 Use information  technology Remember
Common mistakes of web 2.0 entrepreneurs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cooperate without being a saint Compete w/o killing the competition (Branderburger & Nalebuff)
Final words ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marcelo Honores Economist Master in E-Busienss 15 years of experience in IT [email_address] marcelo-honores.blogspot.com Not billionaire yet Looking for partners

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The Billion Business Model