WhatsApp’s blog: The telling diary
of a $16 billion startup (and what we can learn from it) Andre F. Bourque Managing Editor, Technorati WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

September 12, 2009 Company responds
to users leaving BlackBerry for Apple and Android smartphones WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

January 28, 2010 “It’s broken,
we’re fixing it, and keeping you informed…” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

April 3, 2010 Calling all
users: We’d love to have you beta test us! WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

September 19, 2010 Seeing a
need for international adoption, WhatsApp removes itself from AppWorld distribution. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

February 22, 2011 Aims to
exceed both Apple and user expectations; focuses on every single existing app feature to make it better. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

July 12, 2011 Constant user
feedback, constant product evolution: “We are continuing to work on adding cool group chat features...if you have any feedback, let us know.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

September 26, 2011 Company celebrates
1 million transactions per second on a single device. By January, they hit 2 million tps. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

March 22, 2012 Handles rumors
head-on, yet explains, “We would rather work on cool new features…” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

December 29, 2012 Company stands
its ground and reassures users. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

August 7, 2013 Company focuses
on big updates and tells users, “From now own we’ve simplified our business model so the first year of use is free and only $.99 a year after that.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

December 19, 2013 No user
left untouched: Company releases voice messaging across all platforms at once: “We put extra effort into making sure that Blackberry, Nokia, and Windows phone users can enjoy the same rich, powerful voice messaging experience.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

February 19, 2014 400 million
users, with credit going to each of them. “We also heard from British woman who runs a charity in Uganda…[who] uses WhatsApp to send daily reports, photos, and videos…” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

Facebook Humble and dedicated: “Here’s
what will change for you, our users: nothing.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

WhatsApp’s diary is about the
user. Andre F. Bourque Managing Editor, Technorati WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella