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How is your digital ecosystem today ?
No matter whether you are an artist,
a
product
designer,
or maybe you have your own business,
or a bright idea just came up
to your mind.
Just make sure
you always think about integrating a
digital ecosystem
in your strategy
because
if you don’t have any
…
you...
How can I
determine the
digital ecosystem
for my business
strategy ?
Step 1 > a responsive website
consider your website as a headquarter for your
digital ecosystem
make sure that mobile user...
Step 2 > (big) data marketing
start catching customer data and build out a data
base allowing you to fine-tune your audien...
Step 3 >
social media
set up a social media
plan depending on:
- your type of business or
brand
- your business targets
Step 4 > crosschannel marketing
create traffic between all your offline en online
business activities
Step 5 > content is king
related articles, music, images, movies, infographics,
reports, … Content is the 02 for your digi...
Step 6 > content is king …
when shared !
Like happiness is only real when shared
Previous steps
are the main pilars
for your
digital ecosystem
now, let’s have a look
how it works
Your potential customers are out here
Adver'sing	–	Op'miza'on	–	News	
	
to	target	audience	
Responsive		
Website	
CONTENT	
collec'ng	
producing	
BIG	
DATA	
Mobi...
Push and pull them by deploying your
digital ecosystem
As you can see, these customers will
become part of your
digital ecosystem
like for example Robert
who’s just discovered the offer you have
been promoting on your facebook company
page. He’ll certainly contact you or buy ...
Make all your Roberts (or Rita’s) stay,
keep them happy.
They’ll become the best ambassadors
for your business or brand.
S...
Please	do	not	hesitate	using,	sharing	or	commen'ng	this	
video.		Feel	free	to	contact	or	follow	me	on	social	media.	
	#lif...
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Digital Ecosystem

Make sure you always think about integrating a digital ecosystem in your strategy because if you don't have any, you won't make it.

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Digital Ecosystem

  1. 1. How is your digital ecosystem today ?
  2. 2. No matter whether you are an artist,
  3. 3. a product designer,
  4. 4. or maybe you have your own business,
  5. 5. or a bright idea just came up to your mind.
  6. 6. Just make sure you always think about integrating a digital ecosystem in your strategy because if you don’t have any … you won’t make it
  7. 7. How can I determine the digital ecosystem for my business strategy ?
  8. 8. Step 1 > a responsive website consider your website as a headquarter for your digital ecosystem make sure that mobile users easily can access and read your information by creating a responsive website
  9. 9. Step 2 > (big) data marketing start catching customer data and build out a data base allowing you to fine-tune your audience when - sending out newsletters and tailor made offers - displaying customized content
  10. 10. Step 3 > social media set up a social media plan depending on: - your type of business or brand - your business targets
  11. 11. Step 4 > crosschannel marketing create traffic between all your offline en online business activities
  12. 12. Step 5 > content is king related articles, music, images, movies, infographics, reports, … Content is the 02 for your digital ecosystem
  13. 13. Step 6 > content is king … when shared ! Like happiness is only real when shared
  14. 14. Previous steps are the main pilars for your digital ecosystem now, let’s have a look how it works
  15. 15. Your potential customers are out here
  16. 16. Adver'sing – Op'miza'on – News to target audience Responsive Website CONTENT collec'ng producing BIG DATA Mobile Apps Social Media Your media: Push and pull them by deploying your digital ecosystem
  17. 17. Push and pull them by deploying your digital ecosystem
  18. 18. As you can see, these customers will become part of your digital ecosystem like for example Robert
  19. 19. who’s just discovered the offer you have been promoting on your facebook company page. He’ll certainly contact you or buy it from your webshop.
  20. 20. Make all your Roberts (or Rita’s) stay, keep them happy. They’ll become the best ambassadors for your business or brand. So, a digital ecosystem ? Yes for sure.
  21. 21. Please do not hesitate using, sharing or commen'ng this video. Feel free to contact or follow me on social media. #lifeisgood Tom Tom Sweetlove bvba, “Connec'ng your business” T. +32 498 725 743 E-Mail: tom@tomsweetlove.com TwiFer: @tomsweetlove

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