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Digital Ecosystem


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Make sure you always think about integrating a digital ecosystem in your strategy because if you don't have any, you won't make it.

Published in: Marketing
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Digital Ecosystem

  1. 1. How is your digital ecosystem today ?
  2. 2. No matter whether you are an artist,
  3. 3. a product designer,
  4. 4. or maybe you have your own business,
  5. 5. or a bright idea just came up to your mind.
  6. 6. Just make sure you always think about integrating a digital ecosystem in your strategy because if you don’t have any … you won’t make it
  7. 7. How can I determine the digital ecosystem for my business strategy ?
  8. 8. Step 1 > a responsive website consider your website as a headquarter for your digital ecosystem make sure that mobile users easily can access and read your information by creating a responsive website
  9. 9. Step 2 > (big) data marketing start catching customer data and build out a data base allowing you to fine-tune your audience when - sending out newsletters and tailor made offers - displaying customized content
  10. 10. Step 3 > social media set up a social media plan depending on: - your type of business or brand - your business targets
  11. 11. Step 4 > crosschannel marketing create traffic between all your offline en online business activities
  12. 12. Step 5 > content is king related articles, music, images, movies, infographics, reports, … Content is the 02 for your digital ecosystem
  13. 13. Step 6 > content is king … when shared ! Like happiness is only real when shared
  14. 14. Previous steps are the main pilars for your digital ecosystem now, let’s have a look how it works
  15. 15. Your potential customers are out here
  16. 16. Adver'sing – Op'miza'on – News to target audience Responsive Website CONTENT collec'ng producing BIG DATA Mobile Apps Social Media Your media: Push and pull them by deploying your digital ecosystem
  17. 17. Push and pull them by deploying your digital ecosystem
  18. 18. As you can see, these customers will become part of your digital ecosystem like for example Robert
  19. 19. who’s just discovered the offer you have been promoting on your facebook company page. He’ll certainly contact you or buy it from your webshop.
  20. 20. Make all your Roberts (or Rita’s) stay, keep them happy. They’ll become the best ambassadors for your business or brand. So, a digital ecosystem ? Yes for sure.
  21. 21. Please do not hesitate using, sharing or commen'ng this video. Feel free to contact or follow me on social media. #lifeisgood Tom Tom Sweetlove bvba, “Connec'ng your business” T. +32 498 725 743 E-Mail: TwiFer: @tomsweetlove