Successfully reported this slideshow.

What's in a brand

0

Share

1 of 17
1 of 17

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

What's in a brand

  1. 1. What’s  in  a    brand  
  2. 2. This  is  not  a  brand  
  3. 3. Branding  
  4. 4.     Branding  is  a  lens  through  which  we  view   ourselves  and  the  world.  It  is  a  way  to  alter   percep7on  through  conscious  choice.     It’s  not  a  logo.  
  5. 5. Brand  is  a  reflec7on  of  how  people  perceive  us  
  6. 6. What  words  come  to  mind  when  you   see  this  image?    What  emo7ons?  
  7. 7. Has  anything  changed  with  the   addi7on  of  the  Nike  mark?  
  8. 8. Has  anything  changed  with  the   addi7on  of  the  FIU  mark?  

×