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Marketing Plan of ENOVO
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Marketing Expense Budget
2013 (BDT) 2014 (BDT) Web site 20,000 20,000 Advertisement & Printed Material 50,000 50,000 Others 210,000 230,000 Total Sales and Marketing Expense 280,000 300,000 12
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Sales Profit &
Forecast Sales 2013 (100 Units) 2014 (110 Units) Total Sales BDT 400,000 BDT 440,000 Cost of Sales (VC+FC) BDT 280,000 BDT 300,000 Profit BDT 120,000 BDT 140,000 13
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Potential Customer Growth
Rate 2013(units) 2014(units) Computer 10% 70 77 Electronics 10% 30 33 Total 10% 100 110 14
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Fixed Cost 70,000 Variable
Cost 3,000 Price 4,000 15 Break-even Analysis Units to Break Even 70 Revenue to Break Even BDT 280,000 Total Variable Cost BDT 210,000 Total Fixed Cost BDT 70,000
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