1. Building Acceptance of
Qualitative Methodologies
Strategies to build academic rigor and
enhance methodological validity
Dr. Meena Chary
mchary@usf.edu

2. Strategies to build academic rigor and enhance methodological validity
Brainstorming Workshop
Agenda
Introduction - 15 min
Group Work - 35 min
Group Presentations - 15 min
Conclusion - 10 min

3. Strategies to build academic rigor and enhance methodological validity
Brainstorming Workshop
Challenges to building acceptance of
qualitative methodologies
Institutionalized bias
Source credibility
Lack of archival sources for qualitative research
Updating industry standards on rigor and validity

4. Strategies to build academic rigor and enhance methodological validity
Brainstorming Workshop
Brainstorming session goal
Collectively develop strategies to mitigate effects of challenges and
build acceptance of qualitative methodologies among those who
influence and make policy
Discussion areas
Use of media and non-traditional sources
Incorporating contra-indicative information
Ability to repeat/confirm
Reporting results and making
recommendations

5. Strategies to build academic rigor and enhance methodological validity
Brainstorming Workshop
Suggested questions for group work:
Use of media and non-traditional sources:
How do we establish credibility for non-
traditional sources?
What kind of selection criteria should we have
for sources we use?

6. Strategies to build academic rigor and enhance methodological validity
Brainstorming Workshop
Suggested questions for group work:
Incorporating contra-indicative information:
How do we reconcile information that suggests
opposing policy actions?
How do we account for selection or other
biases?

7. Strategies to build academic rigor and enhance methodological validity
Brainstorming Workshop
Suggested questions for group work:
Ability to repeat/confirm:
How do we apply standards of truth value,
transferability and generalizabilty to modern
sources of data?
What kind of standards do we need to apply
regarding the ability to confirm conclusions?

8. Strategies to build academic rigor and enhance methodological validity
Brainstorming Workshop
Suggested questions for group work:
Reporting results and making recommendations:
How do we report policy recommendations in
such a way that the rigor of our methodology
is highlighted?
How do we appropriately acknowledge
methodological weaknesses?

9. Strategies to build academic rigor and enhance methodological validity
Brainstorming Workshop
Next steps:
Form groups to discuss each area
Brainstorm to develop strategies
Present strategies to overall group
Collectively discuss key conclusions