SlideShare a Scribd company logo
1 of 25
Download to read offline
Presented @ International conference on Market
         Research in the Mobile World
            2 & 3 Dec 2010, Berlin




           For more information
    Please visit: http://www.merlien.org

More Related Content

More from Merlien Institute

Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
 
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaCracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
 
Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Merlien Institute
 
The why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAThe why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
 
Maximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMaximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMerlien Institute
 
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSSomething fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute
 
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute
 
Mobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
 
Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
 
Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
 
Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute
 
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollLeveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
 
In mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSIn mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSMerlien Institute
 
Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueMerlien Institute
 
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute
 
The evolution of Qual research - Kellogg
The evolution of Qual research - KelloggThe evolution of Qual research - Kellogg
The evolution of Qual research - KelloggMerlien Institute
 
Taming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyTaming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute
 
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...Merlien Institute
 
Leveraging mobile media to replace traditional data collection methods - AMRB
Leveraging mobile media to replace traditional data collection methods - AMRBLeveraging mobile media to replace traditional data collection methods - AMRB
Leveraging mobile media to replace traditional data collection methods - AMRBMerlien Institute
 

More from Merlien Institute (20)

Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...Clustering by mobile usage and behaviour – the many faces of smartphone users...
Clustering by mobile usage and behaviour – the many faces of smartphone users...
 
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaCracking the code…Insights for mobile from behavioral sciences - Pondering Panda
Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda
 
Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...Understanding respondent’s interaction with household electronics – using tab...
Understanding respondent’s interaction with household electronics – using tab...
 
The why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SAThe why, what and how to use mobile marketing in Africa - MMA SA
The why, what and how to use mobile marketing in Africa - MMA SA
 
Maximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & BinuMaximising internet based mobile research in Africa - TNS & Binu
Maximising internet based mobile research in Africa - TNS & Binu
 
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNSSomething fishy is going on in the world of mobile research - Sea Harvest & TNS
Something fishy is going on in the world of mobile research - Sea Harvest & TNS
 
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...
 
Mobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ CussonsMobile Market Research - a brand owner's perspective - PZ Cussons
Mobile Market Research - a brand owner's perspective - PZ Cussons
 
Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...Leveraging longitudinal communities for better, faster and cheaper insights -...
Leveraging longitudinal communities for better, faster and cheaper insights -...
 
Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...Insights and Innovations – today and the way forward for mobile research from...
Insights and Innovations – today and the way forward for mobile research from...
 
Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...Tablets killed the paper star – tablet usage in developing and emerging marke...
Tablets killed the paper star – tablet usage in developing and emerging marke...
 
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPollLeveraging mobile to bring overnight television ratings to Africa - GeoPoll
Leveraging mobile to bring overnight television ratings to Africa - GeoPoll
 
In mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNSIn mobile diary research the map is not the territory - TNS
In mobile diary research the map is not the territory - TNS
 
Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...Engaging youth – using social media networks to generate valuable insights - ...
Engaging youth – using social media networks to generate valuable insights - ...
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added Value
 
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata Sky
 
The evolution of Qual research - Kellogg
The evolution of Qual research - KelloggThe evolution of Qual research - Kellogg
The evolution of Qual research - Kellogg
 
Taming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - FireflyTaming the raging river - Qualitative Research & Social Media - Firefly
Taming the raging river - Qualitative Research & Social Media - Firefly
 
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
Spot On- Finding a game changer in a mature market - Ruby Cha Cha & Kimberly ...
 
Leveraging mobile media to replace traditional data collection methods - AMRB
Leveraging mobile media to replace traditional data collection methods - AMRBLeveraging mobile media to replace traditional data collection methods - AMRB
Leveraging mobile media to replace traditional data collection methods - AMRB
 

Recently uploaded

General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024Janet Corral
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfchloefrazer622
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingTeacherCyreneCayanan
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 

Recently uploaded (20)

General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
Arihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdfArihant handbook biology for class 11 .pdf
Arihant handbook biology for class 11 .pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 

Mobile research and the usage of apps for market research

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Presented @ International conference on Market Research in the Mobile World 2 & 3 Dec 2010, Berlin For more information Please visit: http://www.merlien.org