SM Prime Holdings is considered one of the Philippines' great brands for several reasons: It consistently delivers on its promises to customers; It offers competitive pricing, strong supplier relationships, a wide retail network, and insight into trends; It provides excellent products, services, and customer experiences in a unique one-stop shopping environment; It aligns its brand commitments to environmental conservation and helping vulnerable customer groups; It continues to expand locally and abroad, demonstrating relevance through growth in assets, income, and actively traded stocks.

1. SM Prime Holdings Why Is It One of Philippines’ Great Brands?

2. Why SM Prime Holdings a Great Brand? It has been consistent on delivering on its promises; It provides excellent pricing structure, has strong supplier relations, has wide retail network, and has in-depth knowledge of emerging local and international trends;

3. Why SM Prime Holdings a Great Brand? It offers excellent products, services and customer experience, and positions itself distinctly from competitors; “We’ve got it all for you.” A one-stop shopping, dining, entertainment, and leisure place in the country, which has been a home to great local and international brands;

4. Why SM Prime Holdings a Great Brand? It aligns its internal and external commitments to the brand; “SM cares. Let’s do our share.” Its projects cover the environmental conservation (energy, air and water), and care and assistance to customers of SM malls with special needs such as the disabled, special children, the elderly and nursing mothers.

5. Why SM Prime Holdings a Great Brand? It has the ability to stay relevant. It has continued on its expansion both locally and abroad. This has been supported by consistent growth both on assets and net income and evidenced by its actively-traded stocks. At the end of 2010, it expected to have a total of 41 domestic malls and an addition to its China-based malls.

6. References http://www.smprime.com/smprime/index.php?p=508 http://www.brandchannel.com/images/papers/what_makes_brands_great.pdf

7. SM Prime Holdings One of Philippines’ Great Brands Trusted by Customers Through Time www.rosemendoza.blogspot.com