1. WHAT DO WE REALLY
KNOW ABOUT STORES?
a сrtical analysis

2. YVES ROCHER
Big letters
and the nice logo;
I felt a nature in every step
Goods have
test samples!

3. ZARA
White ceiling and floor -
a good solution
for Zara’s style.
These
mannequins opposite
the store entrance
scare me...

4. PULL & BEAR
The large entrance for a crowd of
customers!
I think it’s good slogan for
this shop.

5. PULL & BEAR
Here is discount clothes.
The most
visible and attractive part
of the store.

6. CHILDRENS’ WORLD
The glass doors are always Here is «a corner of
opened for children. discounts»

7. FOUR PAWS
Pretty animals and
careful salesmen.
But REMEMBER:
You shouldn’t feed and touch
this fluffy guys!

8. SPORTMASTER
The big store with a
wide range of sport
inventory.
Most of visitors
are couples.

9. SPORTMASTER
Here is impulse
items at the cash desk.
Are You ready for winter? If
not - this seasonal products will
help you!

10. TABLE
Criteria Yves Rocher Zara Pull&Bear
Very comfortable
First Attitude atmosphere.
Serious format. The bold store!
Nice unobtrusive music and «a
Much more aromas, than A little dark and gloomy
Environment at other stores. interior. jeans smell» makes a special
mood.
Salers look friendly, but A young and kind staff,
Very affable girls, they pay
Staff attention to each visitor. some of them do this only wich try help you in every
on a formal level. trifle.
Any product has a tester, Difficult to find Some prices
Product there is also a impulsive... «a corner of discounts». difficult to find
Almost totally are Most of people go to the Most of people are
Custumers women between store just for kill 10-15 teenagers.
16 and 60. min. of their free time.

11. TABLE
Cretiria Children’s World Four Paws Sportmaster
A friendly brand style makes When you near the store
The huge sign, opened door,
First Attitude playful design. only positive opinion about you want make some
the store. sport right now.
Plays a infantile music, it’s not There is not any music, Nothing superfluous; some
Environment disturb, cash desk near but animals are too people can stay here more
entrance noisy. than an hour.
Salesmen tried don’t miss any Most of salesmen are
Staff customers, but forbid make girls aged by 18 to 23, Cheerful young people.
photos at the store. they are very friendly.
There is a special zone for Less available are Organized by
Product discount products; products animals cages (they are kinds of sport.
put on functionality. on a top of shelf).
Almost all people leave
Most of customers are
Custumers couples, average are 30 y.o.
Can’t touch animals! the store with some
purchase.

12. CHART
Also every store was appreciated on a scale
from 0 to 10 points in each criterion:
10
8
6
4
2
0
Customers activity
Product
Staff
Environment
First Attitude
Yves Rocher Zara Pull & Bear
Children’s World Four Paws Sportmaster

13. RESUME
Most comfortable and friendly to customers is Yves
Rocher store
Many details of a store design influence to a potential
purchaser, forming a subconcsious opinion
A store can get a good customer’s opinion only
through a positive evaluation of all criteria

14. BE OBSERVANT -
INVESTIGATE YOUR STORE!