Great ideas for both awareness building and engagement sponsorships for tradeshows.

1. Best Practices and New Trends
Driving Revenue with Sponsorships
Melinda Kendall
Freeman

2. Sponsorship:
THE OPPORTUNITY FOR ACCESS TO
BUYERS

3. WHAT DO YOUR EXHIBITORS WANT?
Company goals
Stage in buying process
Type of interaction
Target attendees

4. Awareness/Signage Games/Contests/Awards
On the Show Floor Engagement
Environment Social Media
Content Non-Endemic
Activities and Demonstrations Technology
Showcases and Pavilions Online and Year-round
Gathering Areas
Navigation

5. AWARENESS/SIGNAGE

6. Clings

7. Window clings

8. Escalator Handrail

9. Table top signage

10. Interactive floor projection

11. Wall Projection

12. Lobby Areas

13. Bathroom
Urinal
Stall door
Mirror
Toilet paper

14. Bench

15. Pedi-Cab

16. REFRESHMENTS

17. In-center food areas

18. Conference breaks

19. Water

20. Food
Drink
Booth crawl

21. Show Floor
Reception

22. Booth crawl
Music

23. Cafe

24. ON THE SHOW FLOOR

25. Aisle Signs

26. Meter boards

27. Banners

28. Carpet clings

29. Carpet sign at end of aisle

30. Bench sponsorship

31. Shuttle bus

32. The Avenue

34. ENVIRONMENT

35. Music

36. Hand
Sanitizer

37. Oxygen
bar

38. CONTENT

39. Track sponsorship

40. Keynote
sponsorship
40

42. Presentation
theater

43. Presentation Theater: Sponsor buys awareness
Content is vendor neutral

44. Educational areas
44

45. Immersive product
education sponsorship
iPod tour followed by presentation

46. Philips and American College of Cardiology

47. Office Pavilion
Classroom
Live Demos
Multiple products shown working
together in real-world situation

48. Real-World Showcase

49. ACTIVITIES AND DEMONSTRATIONS

50. Tournament

51. Oyster shucking contest

52. Hands-on training

53. SHOWCASES AND PAVILIONS

54. Product category pavilion

55. Themed display areas
In addition to booths

56. Themed display areas
Single vendor

57. HOSTED BUYERS

58. Sponsored lounge

59. Sponsored target market lounge

60. Sponsored breakfast education

61. Private Dining

62. Hosted Buyer Activities
•Whiskey Tasting Event
•Problem-solving Power Lunch
•Industry Guru Meet & Greet
•Book Signing
•Recharge Lounge
•Senior Buyer Reception
•Exhibitor Lounge
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.

63. First Timers' Orientation and Lunch
Tuesday, 4 December
12:00 PM - 1:30 PM
Sponsored by:

64. NAVIGATION

65. Passport program

67. Scavenger hunt

68. Tour

69. GAMES, CONTESTS AND AWARDS

70. Organized booth
drawings

71. Games

72. Association game

74. Bowls
Optometry Bowl
74

75. SOCIAL MEDIA

77. Facebook photo shoot

78. Social Kiosks
Having fun at gameworks Hey, "Like" GameWorks
to receive $10.00 in free play!
http://on.fb.me/AmE9aL
SocialKiosk Solutions

79. Lead Retrieval International

80. Photo Kiosk in wall

81. Incentivized participation
PunchTab

82. Social badges Double Dutch

83. I am Generation Green

84. TECHNOLOGY

85. Digital Signage

86. Digital Display

87. Video Wall
• Sponsor ads
• Sponsor logos
• Event content
AABB
87

88. Booth Videos

89. Show TV

90. On-Site Wayfinding

91. Mobile App
• Splash page
• Alerts
• Banners
• Passport program
• QR Code program

93. Charging
station

94. ONLINE AND YEAR-ROUND

95. Sponsored content
online
Banner ad
Pre-stitial ad
Surrounding text
Sponsor content

97. NON-ENDEMIC SPONSORS

98. Endemic
•natural to or characteristic of a specific people or place;
native; indigenous
© 2011 Freeman. All rights Reserved. Proprietary &
Confidential.

99. Non-Endemic
Big brand sponsorships

100. Big brand sponsorships
Greenbuild

102. Non-endemic exhibitors
“What is the point of the jewelry being
here? It takes away from those of us
educating.
I did buy some earrings, though.”

103. Semi-endemic options for primary care
Mattress
vendor
Nutrition
Gym membership

104. Seek new buckets of money
New product categories
New budgets
Appeal to specific exhibitor needs
Targeted attendees
Greater engagement
Year-round, multi-media
CLOSING THOUGHTS

105. Melinda Kendall
melinda.kendall@freemanco.com
508-923-5266