Freeman 101 Sponsorship Ideas for Tradeshows

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Great ideas for both awareness building and engagement sponsorships for tradeshows.

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Freeman 101 Sponsorship Ideas for Tradeshows

  1. 1. Best Practices and New TrendsDriving Revenue with Sponsorships Melinda Kendall Freeman
  2. 2. Sponsorship:THE OPPORTUNITY FOR ACCESS TOBUYERS
  3. 3. WHAT DO YOUR EXHIBITORS WANT?Company goalsStage in buying processType of interactionTarget attendees
  4. 4. Awareness/Signage Games/Contests/AwardsOn the Show Floor EngagementEnvironment Social MediaContent Non-EndemicActivities and Demonstrations TechnologyShowcases and Pavilions Online and Year-roundGathering AreasNavigation
  5. 5. AWARENESS/SIGNAGE
  6. 6. Clings
  7. 7. Window clings
  8. 8. Escalator Handrail
  9. 9. Table top signage
  10. 10. Interactive floor projection
  11. 11. Wall Projection
  12. 12. Lobby Areas
  13. 13. Bathroom Urinal Stall door Mirror Toilet paper
  14. 14. Bench
  15. 15. Pedi-Cab
  16. 16. REFRESHMENTS
  17. 17. In-center food areas
  18. 18. Conference breaks
  19. 19. Water
  20. 20. Food DrinkBooth crawl
  21. 21. Show FloorReception
  22. 22. Booth crawlMusic
  23. 23. Cafe
  24. 24. ON THE SHOW FLOOR
  25. 25. Aisle Signs
  26. 26. Meter boards
  27. 27. Banners
  28. 28. Carpet clings
  29. 29. Carpet sign at end of aisle
  30. 30. Bench sponsorship
  31. 31. Shuttle bus
  32. 32. The Avenue
  33. 33. ENVIRONMENT
  34. 34. Music
  35. 35. HandSanitizer
  36. 36. Oxygenbar
  37. 37. CONTENT
  38. 38. Track sponsorship
  39. 39. Keynotesponsorship 40
  40. 40. Presentationtheater
  41. 41. Presentation Theater: Sponsor buys awarenessContent is vendor neutral
  42. 42. Educational areas 44
  43. 43. Immersive producteducation sponsorshipiPod tour followed by presentation
  44. 44. Philips and American College of Cardiology
  45. 45. Office PavilionClassroomLive Demos Multiple products shown working together in real-world situation
  46. 46. Real-World Showcase
  47. 47. ACTIVITIES AND DEMONSTRATIONS
  48. 48. Tournament
  49. 49. Oyster shucking contest
  50. 50. Hands-on training
  51. 51. SHOWCASES AND PAVILIONS
  52. 52. Product category pavilion
  53. 53. Themed display areasIn addition to booths
  54. 54. Themed display areas Single vendor
  55. 55. HOSTED BUYERS
  56. 56. Sponsored lounge
  57. 57. Sponsored target market lounge
  58. 58. Sponsored breakfast education
  59. 59. Private Dining
  60. 60. Hosted Buyer Activities •Whiskey Tasting Event •Problem-solving Power Lunch •Industry Guru Meet & Greet •Book Signing •Recharge Lounge •Senior Buyer Reception •Exhibitor Lounge© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
  61. 61. First Timers Orientation and LunchTuesday, 4 December12:00 PM - 1:30 PM Sponsored by:
  62. 62. NAVIGATION
  63. 63. Passport program
  64. 64. Scavenger hunt
  65. 65. Tour
  66. 66. GAMES, CONTESTS AND AWARDS
  67. 67. Organized boothdrawings
  68. 68. Games
  69. 69. Association game
  70. 70. Bowls Optometry Bowl 74
  71. 71. SOCIAL MEDIA
  72. 72. Facebook photo shoot
  73. 73. Social KiosksHaving fun at gameworks Hey, "Like" GameWorksto receive $10.00 in free play!http://on.fb.me/AmE9aL SocialKiosk Solutions
  74. 74. Lead Retrieval International
  75. 75. Photo Kiosk in wall
  76. 76. Incentivized participation PunchTab
  77. 77. Social badges Double Dutch
  78. 78. I am Generation Green
  79. 79. TECHNOLOGY
  80. 80. Digital Signage
  81. 81. Digital Display
  82. 82. Video Wall• Sponsor ads• Sponsor logos• Event content AABB 87
  83. 83. Booth Videos
  84. 84. Show TV
  85. 85. On-Site Wayfinding
  86. 86. Mobile App• Splash page• Alerts• Banners• Passport program• QR Code program
  87. 87. Chargingstation
  88. 88. ONLINE AND YEAR-ROUND
  89. 89. Sponsored content onlineBanner adPre-stitial adSurrounding textSponsor content
  90. 90. NON-ENDEMIC SPONSORS
  91. 91. Endemic •natural to or characteristic of a specific people or place; native; indigenous© 2011 Freeman. All rights Reserved. Proprietary &Confidential.
  92. 92. Non-EndemicBig brand sponsorships
  93. 93. Big brand sponsorships Greenbuild
  94. 94. Non-endemic exhibitors“What is the point of the jewelry beinghere? It takes away from those of useducating.I did buy some earrings, though.”
  95. 95. Semi-endemic options for primary care Mattress vendorNutrition Gym membership
  96. 96. Seek new buckets of moneyNew product categoriesNew budgetsAppeal to specific exhibitor needsTargeted attendeesGreater engagementYear-round, multi-mediaCLOSING THOUGHTS
  97. 97. Melinda Kendallmelinda.kendall@freemanco.com 508-923-5266

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