Awareness Sponsorships
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Presented at Southwest Showcase January 2013
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Awareness Sponsorships
- 1. © 2011 Freeman. All rights Reserved. Proprietary & Confidential. Trends in Sponsorship and Revenue Generation
- 2. Selling the opportunity for access to buyers. Sponsorship © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 3. What do your exhibitors want? Company goals Stage in buying process Type of interaction Target attendees © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 4. Awareness/Signage On the Show Floor Environment Content Activities and Demonstrations Showcases and Pavilions Gathering Areas Navigation Games/Contests/Awards Engagement Social Media Non-Endemic Technology Online and Year-round © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 5. Awareness/Signage © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 6. Banners © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 7. Three- dimensional signs © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 8. Clings © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 9. Window clings © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 10. Escalator Handrail © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 11. Floor clings © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 12. Interactive floor projection © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 13. Wall Projection © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 14. Table top signage © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 15. Registration area © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 16. Signage © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 17. Collateral displays © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 18. Indoor © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 19. Urinal Stall door Mirror Toilet paper © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 20. Outdoor © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 21. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 22. Inflatable © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 23. Bench © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 24. Shuttle Buses © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 25. Shuttle bus Sponsorships Wraps Videos Collateral distribution Representative on bus Routing signs and materials Bus greeter (mascot?) © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 26. Hotels © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 27. Keys Room drops Bathroom mirror © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 28. Food and Water © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 29. In-center food areas © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 30. Conference breaks © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 31. Water © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 32. On the Show Floor © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 33. Meter boards © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 34. Banners © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 35. Carpet clings © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 36. Carpet sign at end of aisle © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 37. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 38. Shuttle bus © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 39. Bench sponsorship © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 40. The Avenue © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 41. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 42. Environment © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 43. Music © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 44. Hand Sanitizer © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 45. Oxygen bar © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 46. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 47. Content © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 48. Track sponsorship © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 49. Keynote sponsorship 49 © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 50. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 51. Gathering Areas © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 52. Sponsored lounge © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 53. Cafe © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 54. Navigation © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 55. Passport program
- 56. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 57. Scavenger hunt © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 58. Food Drink Booth crawl © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 59. Show Floor Reception © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 60. Booth crawl Music © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 61. Games, Contests and Awards © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 62. Organized booth drawings © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 63. Games © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 64. Association game © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 65. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 66. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 67. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 68. Bowls
- 69. Social Media © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 70. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 71. Facebook photo shoot © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 72. Social Kiosks Having fun at gameworks Hey, "Like" GameWorks to receive $10.00 in free play! http://on.fb.me/AmE9aL SocialKiosk Solutions © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 73. Lead Retrieval International © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 74. Photo Kiosk in wall © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 75. Technology © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 76. Cyber Cafe © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 77. Connection Cafe
- 78. Digital Signage
- 80. Mobile App Splash page Alerts Banners Passport program QR Code program © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 81. Charging station © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 82. Online and Year-Round © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 83. Banner ad Pre-stitial ad Surrounding text Sponsor content Sponsored content online © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 84. © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 85. Seek new buckets of money New product categories New budgets Appeal to specific exhibitor needs Targeted attendees Greater engagement Year-round, multi-media Closing thoughts © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
- 86. © 2011 Freeman. All rights Reserved. Proprietary & Confidential. End Melinda Kendall melinda.kendall@freemanco.com 508-923-5266
Editor's Notes
- Escalator handrail advertising from ADRailUSA. 30-60 seconds of undivided attention from every show attendee.Vivid Colors, clean release, removal with no residue, 30-day order lead timeApproved locationsChicago, Detroit, Oregon, BOS, ORD Tampa AirportCall Corporate Graphics
- Each screen can display multiple independent windows. With an internet connection, these can have a live feed. Can also be used with our Presentation Management to live stream an oversold session to the hall or an overflow room.
- Sophisticated maps show the entire convention center, each building, conference room areas, and each show floor, with intelligence show “You are here” and a path drawn out.Also includes session searching and exhibitor searching, drilling down to full details.Circle appears on click: The logos across the bottom of the screen are one of several ways for exhibitors to sponsor.
- Smart phone planners are becoming the norm at events, with attendee usage ranging from 25% to 75%, largely depending on how deeply the organizer is integrating the capabilities into the event.Though they include everything you’d publish in a Program Guide, they can go much further, with session surveys, social media, networking and meeting setting, alerts, and audience response systems.$5,000 - $25,000