1. Northern Technologies
Social Media

2. Two- way conversation
Encourages discussion and feedback
What is Social Media?

3. History of Social Media
Email – 1971
Bulletin Board System – 1978
Friendster, MySpace, Facebook

4. Current Social Media Landscape

5. Opportunities and Benefits
More Business Exposure
Increase Website Traffic
Reduced Marketing Expenses

6. Social Media Is Here To Stay
Staying Competitive
Expand Company Awareness
Reduce Marketing Expenses
Conclusion

7. References
10 Proven Benefits of Using Social Media to Grow Your Business. (n.d.).
Retrieved from http://startengaging.com/top-10-benefits-of-using-social-
media-to-grow-your-business/
Curtis, A. (2013). The Brief History of Social Media. Retrieved from
http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMedi
aHistory.html
Jones, R. (2009). Social Media Marketing 101, Part 1. Retrieved from
http://searchenginewatch.com/article/2064413/Social-Media-Marketing-
101-Part-1