Media evaluation

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Media evaluation

  1. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Like real media products, my masthead is the name of my magazine. I have placed it to the left copying the conventions of magazines such as Kerrang and Q. I decided to do this as it allows the picture to be the main point of focus and therefore attract an audience who will be interested in that particular band/ artist. However, to create my own brand identity I have layered the masthead to create texture and so that the title stands out to my audience so it is easily identified. I have one main image as my focus point, which I took myself. This is a common convention of real media products and I feel works well in relation to my other features such as texts and the smaller image I have to show a main article of the magazine. For my typeface I decided to stick to three main fonts; Maximus BT, Dark half BTN and Times new roman. Like most music magazines I decided to stick to a limited amount of fonts to show brand identity and to convey the bold sans-serif text, representing my hard rock music. Using buzzwords such as ‘WIN’ or ‘EXCLUSIVE’ attract the audience and involve them personally. I have decided to do this as from personal experience it is a contributing factor as to why I would buy a magazine and used regularly with music magazines. I added this shape to advertise another buzzword as it breaks up the front cover, making it more attractive to the eye. I took this shape off of Kerrang magazine as my magazine represents the same genre of music. It creates a wild, informal feel to it , which is what I feel my audience will be interested in. I have merged this smaller image in to my main image to show the exclusivity of the interview I have with this artist and to attract the reader with a picture of her. I have taken this idea off of NME, where they use a picture of Pete Doherty to advertise the interview, the photo of my artist shows she is an iconic star. I have challenged the forms and conventions of real media products by putting my headline at an angle. This adds diversity to my front cover and makes my magazine informal, which is ideal as I discovered from my ideal readership that my main audience is from around 16-20. Following the conventions, I added the price and date in small print as well as a bar code. This shows that this magazine is part of an edition . Like Kerrang magazine, I decided I would like a regular skyline which includes bands which will be used in the magazine. I decided to do this as it will be specific to the genre of music I am interested in- rock. Therefore it will attract my target audience.
  2. 2. For my contents page I decided to follow many of the forms and conventions of what NME uses. Instead of using the standard contents for the masthead of the page I decided that ‘This Week’ was much more affective as it shows the exclusivity to that particular issue and also there are ‘regulars’ which would be specified for the readers who are interested in subscription to my magazine. Another similarity between my contents and NME’s is the paragraph underneath the image to give a brief description of the article included in my magazine. I also have a box with details on how to subscribe as I discovered it was a great way other music magazines use to advertise their magazine and giving a deal such as 20% off attracts customers. Similarly, with my subtitles I have used the same way using subheads to break up different sections of my features which makes it easier to find what you are looking for, this is useful as I am aiming at a younger audience who are likely to have a short attention span. However there are differences between my contents page and NME’s such as I have my text on the left and my pictures on the right, unlike NME. I decided to do this as it is proven that when flicking through a magazine you tend to look at the right, this is why I have chosen to use the picture on this side as I feel a picture is much more attractive to the eye than text. To make my readers feel like they are personally involved with the making of the magazine I have added a letter from the editor with a signature at the bottom to add a personal touch. I have used the circle shape to stand out from the rest of the black and grey background and have used the house colour of dark purple to stick to my brand identity. This is similar to the paragraph under the NME picture of Oasis. However, I used the pun ‘The moment when The Sizzlers tried Ecstasy.’ As ecstasy is the name of the magazine in literal terms it means they have been interviewed, but it could also be percieved in a dangerous, exciting way with connotations of drugs, which will catch the attention of the reader. I was happy with my decision to use white on black text or ‘wob’ as it is eye catching and the dark background reflects the dark music in which I am trying to represent.
  3. 3. For my title of the features page I decided to use a newspaper cut out effect, which I found on Google and then cut them each out individually and placed on my page. I decided to do this as I feel it brings attention to this particular article and shows a rough image of my artist. This usually isn’t used in music magazines but I found NME has used this on it’s front cover in an interview with Lily Allen. The white on black makes it easy to read yet gives it a sort of mysterious feel which represents my rock artist very well. For my body copy I used white on black as this follows my house style. I used two fonts to separate the questions from the answer in the interview to make it easy to follow. I have extracted this text from a double page spread from a Kerrang issue as it has a similar target audience to the audience I am trying to represent. I have broken the conventions by fading the edges of my pictures, I haven’t seen this occur in many magazines but I decided to do this as I feel either adding a border to photographs or fading the edges allows the pictures to blend in better with the article making it look more together. Like many music magazine i have used pull quotes and I have done this in the house colour of dark purple. This accentuates the exciting features of the double page spread grabbing the readers attention.
  4. 4. How does your media product represent particular social groups? I based my girl group ‘the Sizzlers’ on a similar group ‘The Veronicas’ based in Australia. I made this decision as the music they create is Rock- Pop which is similar to the music I want my girl band ‘The Sizzlers’ to represent. I have placed my models in similar positions to The veronica’s in this photo shoot and have made the jackets of my artists a main focus. Both artists have similar features with the striking features and dark hair. This represents a social group which I am trying to appeal to with my magazine. My target audience is a younger generation from about 16-25 who are interested in rock music. These girls represent a cheeky, rebellious idea which interests and excites readers in to buying the magazine to find out more about them. I made my models pose in a mysterious yet cheeky way as it is sexy but not explicit. My target audience is from 16- 25 of a pretty mixed variety of both genders. This allows me to create an image which will appeal to them, the dark hair symbolises the darkness of their music and their pale dainty figures accentuate their beauty. Girls such as The veronicas attract both boys and girls. Girls tend to follow the fashion that they see in magazines and this rock punk look represents the social group of rock chick . Boys will be physically attracted to this stereotype of ‘emo’. Through the dark costume I have portrayed the eerie image these artists represent. The kaki green colour represents the natural surroundings and the real image these young women show.
  5. 5. The busy front cover represents my particular target audience well; it is busy. By aiming at younger people I have to be able to grab the attention of my target audience with the cover, and fast. The bold sans-serif typography catches the eye quickly and at the unusual angle the headline is at shows the edgy side to my artists and therefore my audience. My magazine is at quite a cheap price of £2.49- therefore showing it is something worth buying yet not at a ridiculous price, making it easier for students to afford. I have included features in it such as ‘2011s greatest bands to watch this year’. There is a stereotype of bands that it is usually towards rock or hardcore music and by interesting them with festivals it is the perfect way to present my social group as music festivals are filled with the majority of younger adults. The costume of my model in this picture represents clearly the younger type of audience I am trying to attract by the dark clothes, dark hair and the nose piercing. Piercing have connotations of pain which is usually connected to emotional, rock music making the stereotype of ‘Emo’. The plain background emphasizes him as an artist and the natural pose he is showing makes the audience feel they can connect to the artist on a more personal, real level.
  6. 6. What kind of institution might distribute your media product and why? As my magazine follows many of the same conventions as Kerrang magazine I did some research as to which institution distributes this magazine. A distribution named the Bauer Media Group have taken a great interest in Kerrang’s features such as it’s print based format, music channel and radio and feel this would be appropriate for my own magazine. Bauer media group is also involved with Q magazine which has now also expanded to radio and television. Ideally, I would love to get the same publicity for my own magazine and feel this would be the institution which would represent my genre of music the best. Bauer Media owns more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang!, Q and the Big City Network, our group of twenty local radio stations. www.bauermedia.co.uk We were also introduced to other media institutions such as www.ipcadvertising.com which distributes magazines such as Uncut Magazine and NME magazine. However, I decided to go against this institution as I felt it was too focussed on a rock-indie audience and not specific enough for my genre of music I am trying to represent.
  7. 7. Who would be the audience for your media product? Before creating the finished piece of my Media product I created a reader profile my ideal readership. The ‘key stats’ show that there are more male readers of ‘ECSTASY’ than females- but only just. Because of this I have tried to keep it a uni-sex magazine which will interest both. The picture of the bacardi breezer shows that my audience are a fun loving group who are very social. To include this In my reader profile shows I know that because they are interested in going out they will be interested in features which include socialising and that I appreciate their busy lifestyle This picture of Hayley Williams captures the concept of my magazine, she is a strong woman who is the leader of a very popular rock band and the fact it is an action shot shows I know how my audience are interested in live music and getting behind the scenes. My audience are particularly interested in live music and festivals, because of this I have offered the chance to win tickets to their favourite gigs on my front cover. As the median age is 19, the articles featured in my magazine need to interest a young audience to keep it fresh and exciting. These van shoes with this wacky pattern shows the unique sense in fashion and their need to express themselves.
  8. 8. The dark hair and dainty features are very similar to the artists I have used on my front page. The tiara symbolises her feminine side yet the heavy make-up expresses her feelings, she is stereotypically an ‘emo’. The guy on the right has the dark long hair and the dark clothing like the model used with the black vest top. My ideal reader will most likely be a student studying at either college, sixth-form or university so my magazine has to be interesting enough to grab the attention of them. My reader will be interested in technology and social networking sites such as facebook and myspace, giving me a great opportunity to advertise my magazine on the internet. They have a unique taste in style so would be interested in shopping at places such as Candem market and boutique shops giving them edge, much like my magazine. However, for high street shops I would associate my reader with places such as h&m as they do patterned skinny jeans, fitting the look they portray very well. They are interested in drama shows such as misfits and skins as they like reality but with a twist which is why I have included lots of real stories about artists which will cause excitement.
  9. 9. How did you attract/address your audience? I have taken this off the front cover of my magazine. To attract my audience I have used the buzzword ‘WIN’ catching the eye at the prospect of getting something for free. The ‘your’ makes it Personal to the reader, making them feel comfortable with the magazine and the fact it is ‘favourite bands’ shows it is a music based magazine and has some bands and artists involved in the magazine which are idols in the music industry. Using the white on black writing makes it easily visible but by mixing it up with the newspaper cut out look it makes it stand out from other articles. ‘all access’ makes the reader feel like they are getting

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