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Fashion Cluster


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A summary of what you should know about the fashion and Apparel Cluster

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Fashion Cluster

  1. 1. Fashion Cluster MRK 625 MS Created by Maria Gayola
  2. 2. GTA Fashion Cluster Overview <ul><li>GTA Fashion Cluster members </li></ul><ul><li>Supporting Structures </li></ul><ul><li>Marketing Activities </li></ul><ul><li>New York Fashion Cluster </li></ul><ul><li>Hong Kong Fashion Cluster </li></ul>
  3. 3. GTA Fashion Cluster <ul><li>Home to more than 550 apparel manufacturers with wholesale shipments totaling $1.4 billion annually </li></ul><ul><li>More than 4,600 retailers generate annual sales of $2.6 billion </li></ul><ul><li>Canadian apparel makers are superior to their U.S counterparts in responsiveness & small businesses. </li></ul>
  4. 4. GTA Fashion Cluster members (cont.) <ul><li>These are the major players in the GTA Fashion Cluster </li></ul><ul><li>Manufacturers: Danier Leather, Dominion Hosiery, Macmor, McGregor, Phantom, Vikeda, Weston Apparel, Wing Son Garments. </li></ul><ul><li>Retailers: Bata, Harry Rosen, Holt Renfrew, Hudson's Bay Company, Reitmans, Roots. </li></ul><ul><li>Media: Citytv's hit Fashion Television and Fashion Television Channel; CBC's Fashion File ; magazines such as Elle Canada, Fashion, Fashion Quarterly, Flare and The Look. </li></ul>
  5. 5. Supporting Structures <ul><li>Toronto Fashion Incubator </li></ul><ul><ul><li>To nurture and support fashion entrepreneurs </li></ul></ul><ul><ul><li>To help designers start a fashion career or thinking about it </li></ul></ul>
  6. 6. Toronto Fashion Incubator (cont.) <ul><li>TFI provides the following resources </li></ul><ul><ul><ul><li>becoming a designer </li></ul></ul></ul><ul><ul><ul><li>starting your business </li></ul></ul></ul><ul><ul><ul><li>developing your line </li></ul></ul></ul><ul><ul><ul><li>producing your line </li></ul></ul></ul><ul><ul><ul><li>promoting your line </li></ul></ul></ul><ul><ul><ul><li>selling your line </li></ul></ul></ul><ul><ul><ul><li>working in fashion </li></ul></ul></ul><ul><ul><ul><li>fashion interest </li></ul></ul></ul>
  7. 7. Marketing Activities <ul><li>Creating Events such as L’Oreal Fashion Week, (FAT) Toronto Fashion Alternative & Fashion Week, and Elle Magazine Fashion shows </li></ul><ul><li>Fashion seen on different forms of advertisements </li></ul><ul><li>Retailers collaborate with designers to ensure the designers vision is maintained. </li></ul>
  8. 8. Hong Kong Fashion Cluster <ul><li>2 nd largest export industry in the world </li></ul><ul><li>Over 1,500 manufacturing firms </li></ul><ul><li>Within the manufacturing industry Hong Kong employs over 22, 000 people </li></ul>
  9. 9. Hong Kong Cluster Members <ul><li>Trade Development Council (TDC) </li></ul><ul><ul><li>important event in helping the industry identify and develop young designers. </li></ul></ul>
  10. 10. New York Fashion Cluster <ul><li>10% of national employment in Fashion, Apparel and Textiles is in New York State. </li></ul><ul><li>(2001) The fashion industry employed 122,000 with 9,618 establishments </li></ul><ul><li>Half of New York City’s employment are in the fashion manufacturing industry </li></ul><ul><li>1/3 is in wholesaling </li></ul>