Value Chain Analysis of a Fashion House

9,968 views

Published on

This Value Chain Analysis or VCA is based on a case about a fashion house from the book on Corporate Strategy:
http://www.calameo.com/books/0001753384f5567f56713

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
9,968
On SlideShare
0
From Embeds
0
Number of Embeds
26
Actions
Shares
0
Downloads
326
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Value Chain Analysis of a Fashion House

  1. 1. Michael Porter’s
  2. 3. Firm’s Infrastructure: Offices, Outlets & ‘Factories’ Human Resource Management: 56000 employees Technology: Dyeing, Spinning & Weaving Procurement: Custom Silk from China Inbound Logistics Operations Outbound Logistics Marketing & Sales After designing, Co-ordinating Company in Northern Italy handles procurement from China Coordinating company helps dye, spin & weave the silk Finished garment is produced, showcased at the fashion shows & stored $30000 Dress $2000 Dresses $500 Shoes $50 - 100 Perfumes represent the BRAND
  3. 7. <ul><li>Thank You </li></ul>

×