This Value Chain Analysis or VCA is based on a case about a fashion house from the book on Corporate Strategy: http://www.calameo.com/books/0001753384f5567f56713

1. Michael Porter’s

3. Firm’s Infrastructure: Offices, Outlets & ‘Factories’ Human Resource Management: 56000 employees Technology: Dyeing, Spinning & Weaving Procurement: Custom Silk from China Inbound Logistics Operations Outbound Logistics Marketing & Sales After designing, Co-ordinating Company in Northern Italy handles procurement from China Coordinating company helps dye, spin & weave the silk Finished garment is produced, showcased at the fashion shows & stored $30000 Dress $2000 Dresses $500 Shoes $50 - 100 Perfumes represent the BRAND