Presenter: Jessica Vogol, Senior Director, Marketing, Movable Ink Jessica Vogol is the Senior Marketing Director at Movable Ink, an Intelligent Content platform for Email & CRM Marketers. For the past three years, she has led Movable Ink's prospect, client, and partner marketing efforts. During her tenure, Jessica founded the Think Summit and Email Transformation Tour. Prior to joining Movable Ink, Jessica held a number of marketing roles at growth-stage software companies in New York.

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Make Marketing Magic
How to Balance Company and Customer Expectations to
Deliver Compelling Experiences

2. Copyright 2010 – 2018. M ovable, Inc. All rights reserved.Copyright. M ovable, Inc. All rights reserved.
A Perfect Storm
2
72%Consumers that expect brands
to understand their unique
needs and expectations
Source: Forrester, Harvard Business Review,
Salesforce State of the Connected Consumer,
66%Say they’ll switch brands
If they feel Like a number,
not an individual
$96Bspent on MarTech in 2018 alone
66%CMOs not hitting business targets

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Increased Expectations on Marketing Teams
Better
Performance
Better
Productivity
Better
Experiences

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Better
Performance
Better
Productivity
Better
Experiences
Make Me Money
COMPANY

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GLG
6
Increase in Revenue48%
Boden’s goal was to drive sales for the
BabyBoden & Kids collection. To make the
promo more engaging, they personalised
the hero with the location of a recipient.
This email was deployed in several regions,
including UK, US, and Germany.
Boden
ROYAL BABY
BETTER PERFORMANCE

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Glassdoor
Glassdoor wanted to increase
conversions on their job postings and
drive site traffic.
Movable Ink tapped into Glassdoor’s
Jobs API to deliver active jobs that
matched previous search behavior and
location.
Lift in Application Conversions330%
BETTER PERFORMANCE

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GLG
Lift in Engagement145%
Lift in Conversion Rate336%
Spartan Race typically sees higher volume of race
registrants around New Year’s. To hit their high
revenue targets for their global races, they included
a Medal Count and Live Poll to drive engagement
and race signups.
Spartan Race
Lift in Revenue98%
BETTER PERFORMANCE

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Customer’s top brand
Recommended Item
Personalized Cross Sells
Pet-specific targeting and
creative
BETTER PERFORMANCE
Chewy used Intelligent Content to create a
scalable promotional email with support for
on-brand personalization.
Chewy.com
Lift in Click-To-Open Rate39%
Lift in Conversion Rate82%

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Better
Performance
Better
Productivity
Better
Experiences
Get More Done, Faster
COMPANY

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The Wall Street Journal wanted to determine
which order of curated articles generates the
highest click-through for this email.
With Creative Optimizers, they were able to
test the highest performing order of curated
content, in real-time.
11
The Wall Street Journal
Lift in CTR60.75%
Results:
Live Optimization
BETTER PRODUCTIVITY

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Shop Direct wanted to speed up the production
of their weekly homeware emails. They worked
with Movable Ink to create a Web Crop app
that was completely WYSIWYG, requiring no
CSS to pull in content directly from the Very
site.
Shop Direct

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STA Travel wanted to make all flight and tour
pricing dynamic in emails, but they didn’t
have any internal development resources
available.
By building two custom apps for flights and
tours with existing APIs, all pricing is now
accurate at the moment of open.
STA Travel

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Better
Performance
Better
Productivity
Better
Experiences
Make Me Feel Special
CUSTOMER

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Strava
Strava records fitness with activity across
sports like running, cycling, and
swimming.
This monthly email highlights an
athlete's stats from the previous month.
Along with the data visualization for each
subscriber, Strava used Movable Ink to
create a custom image shareable directly
from each of the social buttons.

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M&Co.
M&Co. used their 2017 Year in Review To
encourage loyal customers to purchase a
product from the 2018 styles, while also
encouraging earning more loyalty points.
This message was coupled with a recap
of the recipients’ interactions with the
retailer.

17. Copyright 2010 – 2018. M ovable, Inc. All rights reserved. 17BETTER EXPERIENCES

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House of Fraser were looking
to pivot fromdriving their
beauty experience online to
pushing traffic into their
many stores.
They used personalised
images, customstore
locations, store contact
signatures, add to calendar
and pre-populated emails to
create a truly multi channel
experience.
House of Fraser
BETTER EXPERIENCES

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House of Fraser: The Blackout
Personalised Welcome
Add-To-Calendar Targeted Bestsellers

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House of Fraser: The Blackout
Gender-Specific Products
With Social Proof
Social Proof and
Stock Switches

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Matchup & Countdown
to Next Game
Live Poll of Fan Favorites
Betway Live Odds to
match each jersey
Live polling of Fan
Favorites to win

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Where We Fit In

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Intelligent Content for Email
Context
Date & Time
Location
Weather
Device
Store Hours
Current Inventory
Customer
Name
Gender
Birthday
Preferences
Loyalty
Account History
Behaviour
Visits
Categories
Product / Items
Searches
Cart Abandons
Purchases
Intelligent Content
MOVABLE INK OVERVIEW

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Relied on by over 500
global companies
Hundreds and hundreds of
innovative brands use Movable
Ink to surprise and delight their
customers and drive revenue.
750 Billion pieces of
Intelligent Content
served

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We’re Here to Help You Make Magic

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Thank You!