Diversifying Your eCommerce Stream

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The marriage of content with e-commerce has been rocky in recent years. Changes in Amazon’s rate structure compel many publishers to explore diversification strategies and rethink how to manage and promote commerce content. Let’s discuss.

Marketing

Advertisers
• Low risk
• Low acquisition costs
• In-market customers
Publishers
• Stable revenue
• Low lift
• Earns in the background
Commerce Benefits

Re-imagine
Acquisition
$15k spend
9k clicks
$1.63 CPC
$5k spend
3k+ clicks
$0.80 CPC

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Website displays coupons for local businesses that are free, accessible to everyone, and searchable by zip code. Merchants are offered a free 45-day trial period to test out HIMC’s platform. To have a Coupon Space on our site for one year, merchants pay $180. Website also displays complete business profiles, providing users with important information about the businesses that post coupons. Through our minimum performance guarantee, Merchants are guaranteed a Coupon Space on our site until they receive a double return on their initial investment of $180. Additionally, merchants can track their coupons’ performance, specifically how often users view, click on, print, and send their coupons to an email address or cellphone. If a merchant’s coupon deal is not performing as well as expected, the merchant can change or modify their coupon deal at any time and for free as often as they choose. HIMC heavily markets the coupon deals displayed on the site via social media campaigns and contests to increase the number of people searching for coupons on the website. HIMC also serves as a fundraising platform for local Groups. Groups earn $45 per Coupon Space that they recruit to our website through outreach to merchants, and the Sales Reps who represent these Groups earn $30 per Coupon Space that they recruit to the site. Our website offers Groups marketing and networking tips and tactics for successful fundraising, and Groups gain invaluable business, marketing, and communication skills that can serve as resume boosters.

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