There’s no doubt that programmatic is the future, but how can data-driven marketers keep up with the influx of information? What’s the value in real-time buying and selling when you can’t track your data at the same speed? In this coffee talk, learn how to make closing the programmatic loop a reality with automated reporting and insights.
Presenter:
Sara Shulman, Sales Director, Datorama
4. By 2019
77%
of US digital video
ad dollars will move
to programmatic
– eMarketer, November 2017
5. What we hear
How do I solve
transparency
once
and
for all?
Do I have the
insights needed to
own my strategy and
clean up my supply
chain?
Where
should I place
my next
investment?
How do I provide
real-time
reporting to my
teams and clients
that matches my
real-time buys?
9. HOW WE USED TO DO IT
Data Sources Data Acquisition Data Warehouse Data Delivery Data Consumption
Traditional BI & siloed data processing
• Operational
Systems
• Transactional
Systems
• Internal /
External
• Extraction
• Transformation
• Loading
• Central
Repository
• Subject based
datamarts
• Metadata
• User facing app
• Report
generation
• Subject based
data cubes
• Data mining
• Dashboards
• Scorecards
• Querying
• Reporting
• OLAP
10. DISPARATE DATA/CHAOS SINGLE SOURCE OF TRUTH WORLDWIDE
PAID SOCIALPAID SEARCHDISPLAY
VIDEO MOBILE TV
OOH PROGRAMMATIC PRINT
CONTENT SYNDICATION NATIVE
WEB, APPS & MARKETING AUTOMATION
CRM ECOMMERCE & OFFLINE SALES
SOCIAL + SEO SPONSORSHIPS
BRAND HEALTH DATA IoT & PRODUCTS
SOCIAL LISTENING PR & INFLUENCERS
Drive Performance
Drive Impact
Improve Loyalty
GROWTH
Connect
+ Unify
Act
Analyze
THE DATORAMA WAY: ONE PLATFORM FOR 100% OF MARKETING DATA
11.
12.
13. +20
Verticals
Datorama is the Market Leader.
Fast 500 #35
Cool Vendor
300+ Agencies
2000+ Brands
PARTNER WITH THE MARKET LEADER
14. HOW DATORAMA CAN HELP
• Solve marketing data
fragmentation systematically
• Make media transparency
actionable & scalable
• Automate and iterate with
your expertise
• Gain insights and deliver
results fast