Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Agile Implementation

Discover the keys to simplified, scalable implementation and tagging on both web and mobile.

Webinar host: Florian Rieupet, Data collection specialist at AT Internet.

This webinar will cover:

- Overview of SmartTag and Data Manager
- Who should use them
- What you can do with them
- Demo & tips for using these tools
- Specific use cases

  • Be the first to comment

  • Be the first to like this

Agile Implementation

  1. 1. CONTACT support@atinternet.com Florian.Rieupet@atinternet.com Florian RIEUPET Product Manager @florianrieupet
  2. 2. AGENDA 3 Introduction Agile Analytics SmartTag Data Manager
  3. 3. INTRODUCTION 4 Analytics data • At the heart of strategy for companies • Strong growth in volume
  4. 4. INTRODUCTION 55% 5 of business leaders consider that the analysis of analytics data helps to bring new revenue sources to the company. Source : étude internationale de KPMG et de l’Economist Intelligence Unit (2014)
  5. 5. INTRODUCTION AMELIORER LEUR PERFORMANCE Helping companies to IMPROVE THEIR PERFORMANCE by TURNING DATAINTO VALUE
  6. 6. INTRODUCTION ANALYTICS SUITE
  7. 7. INTRODUCTION #1 – AGILE IMPLEMENTATION › Discover the keys to simplified, scalable implementation and tagging on both web and mobile › February, 18th – 9.00 a.m. #2 – ANALYTICS DATA, YOUR WAY › Track your KPIs with industry-specific reports in an intuitive interface. › March, 8th – 9.00 a.m. #3 – DATA EXPLORATION › Drag, drop and get precise answers to even the most complex queries. › March, 17th – 9.00 a.m. #4 – DEMOCRATISE YOUR DATA › Share and collaborate for truly data-driven decisions › March, 31st – 9.00 a.m. 8
  8. 8. INTRODUCTION #1 – AGILE IMPLEMENTATION › Discover the keys to simplified, scalable implementation and tagging on both web and mobile › February, 18th – 9.00 a.m. #2 – ANALYTICS DATA, YOUR WAY › Track your KPIs with industry-specific reports in an intuitive interface. › March, 8th – 9.00 a.m. #3 – DATA EXPLORATION › Drag, drop and get precise answers to even the most complex queries. › March, 17th – 9.00 a.m. #4 – DEMOCRATISE YOUR DATA › Share and collaborate for truly data-driven decisions › March, 31st – 9.00 a.m. 9
  9. 9. 63% Source : Sixth Annual CMO’s Agenda™ “THE AGILE ADVANTAGE”, 2014
  10. 10. › Measure LESS › Limit the scope › Split the implementation › Measure BETTER › Ensure the reliability › Avoid the data loss Minimum Viable ProductMeasurement
  11. 11. BEST PRACTICES CHOOSE ONLY WHAT IS NECESSARY The menu at the right shows the weight of the file
  12. 12. BEST PRACTICES CHECK THE CONFIGURATION OF THE PLUGINS
  13. 13. BEST PRACTICES LOOKING AT THE DOCUMENTATION BEFORE IMPLEMENTING
  14. 14. BEST PRACTICES REGULARLY LOOK AT THE UPDATES AND THE CHANGELOG DocumentationTag Composer
  15. 15. #1 Tool of Agile Analytics in AT Internet Improve and fix your tagging
  16. 16. CUSTOMER CASE IMPROVE AND FIX YOUR TAGGING New application without turnover ?
  17. 17. › Modification in the code › Technical intervention › Submission to the store › Waiting for the updates › Use of Data Manager CUSTOMER CASE IMPROVE AND FIX YOUR TAGGING
  18. 18. CUSTOMER CASE IMPROVE AND FIX YOUR TAGGING Turnover is back directly at the release !
  19. 19. BEST PRACTICES CHECK THE OBJECT MAPPING
  20. 20. BEST PRACTICES USE CLEAR NAME AND TYPE THE VARIABLE
  21. 21. BEST PRACTICES TEST ANYTIME
  22. 22. WHAT WE ADVISE IN THREE WORDS Define the MVM Use the latest implementation technologies Improve the tagging
  23. 23. CONTACT support@atinternet.com Florian.Rieupet@atinternet.com Florian RIEUPET Product Manager @florianrieupet

    Be the first to comment

    Login to see the comments

Discover the keys to simplified, scalable implementation and tagging on both web and mobile. Webinar host: Florian Rieupet, Data collection specialist at AT Internet. This webinar will cover: - Overview of SmartTag and Data Manager - Who should use them - What you can do with them - Demo & tips for using these tools - Specific use cases

Views

Total views

811

On Slideshare

0

From embeds

0

Number of embeds

6

Actions

Downloads

6

Shares

0

Comments

0

Likes

0

×