17. Entertainment Solution
over 500,000 ads
Localized Real-time Countdown
Theatre Show Time To Launch
18. Entertainment Solution
over 500,000 ads
Localized Real-time Countdown
Theatre Show Time To Launch
19. Relevancy Increases
Effectiveness
73%
lift in brand loyalty UPPER FUNNEL
Brand
100%
lift in brand favorability
MID FUNNEL
37%
lift in purchase intent
Engagement &
Consideration
30%
lift in sales
LOWER FUNNEL
Purchase & Intent
20. Understanding The Audience
1st Party Data
3rd Party Vendors
Behaviour Targeted
Location
Time of day
Contextual
Retargeted
21. Tailoring the Right Message
Videos Images Buttons
Text Audio, Music Links
Using any info such as: Custom Brand, Feeds, Social
22. It’s about the Video Creative
Don’t just reuse the ‘One TV ad’
23. What’s The Future of Video Creative?
Creative using BT (Behaviorally Targeted)
TV Production Thinking Digital
Digital Creative Shops Engaged
Running Everywhere
Opening the discussion….