Brainient deck for institute marketing

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  • Brainient deck for institute marketing

    1. 1. Interactive Video Lippe Oosterhof Head of Business Development
    2. 2. Industry Trend Online video is exploding because TV ad budgets are moving online
    3. 3. Industry Trend Online video is exploding because TV ad budgets are moving online % Change in Ad Spend (US) Online Video TV 80% 60% 40% 20% 0% -20% -40% -60% -80% 2008 2009
    4. 4. Impact of Trend This creates a challenge to advertisers who want to take full advantage of online video
    5. 5. Impact of Trend This creates a challenge to advertisers who want to take full advantage of online video ‣Measure Response ‣Granular Targeting ‣Viewer Interaction
    6. 6. Impact of Trend This creates a challenge to advertisers who want to take full advantage of online video ‣Measure Response ‣Granular Targeting ‣Viewer Interaction TV ads on the Web need to be Shorter and Interactive
    7. 7. Interactive pre-roll video
    8. 8. Interactive pre-roll video
    9. 9. TV/Video Value Chain Advertiser Creative Agency Ad Network Media agency Publisher
    10. 10. TV/Video Value Chain Advertiser Repurpose TV Creative ad for Web Agency Ad Network Media agency Publisher
    11. 11. The Problem Creating and managing Interactive Video Overlays takes time (and slows down the sales cycle) Ad Networks Creative Agency Specialised Third Parties In-house department Days, if not weeks
    12. 12. Solution The Problem Creating and managing Interactive Video Overlays takes time (and slows down the sales cycle) Ad Networks Creative Agency Specialised Third Parties In-house department Hours? Days, if not weeks
    13. 13. BrainStudio
    14. 14. Overlay Example
    15. 15. Interactive video
    16. 16. Interactive video In-video advertising
    17. 17. Analytics
    18. 18. Opportunity Brainient is designed so that anyone can use it Advertiser Creative Agency Ad Network Media agency Publisher
    19. 19. Opportunity Brainient is designed so that anyone can use it Advertiser Creative Agency Ad Network Media agency Pricing? Product? Servicing? Publisher Sales cycle? Non-advertising?
    20. 20. Customer Development Agile marketing strategy: continuous learning and adapting to validate the ‘great idea’ Customer Customer Customer Discovery Validation Creation
    21. 21. Customer Development Learnings to date Advertiser Creative Agency Pricing - Revenue Share & Transaction Ad Network Media agency Product - Basic and Extended Service - Self-service & Prof services Publisher
    22. 22. Controlling the sales cycle Today’s meeting Trial Contract You ‣ Evaluate Brainient ‣ Send us a real brief ‣ Select service level We ‣ Understand your objectives ‣ Create & deliver ‣ Negotiate pricing & legal
    23. 23. Controlling the sales cycle Today’s meeting Trial Contract You ‣ Evaluate Brainient ‣ Send us a real brief ‣ Select service level We ‣ Understand your objectives ‣ Create & deliver ‣ Negotiate pricing & legal • Product document • Mock-up and Layer • Product workshop • Objectives and benefits • Testing and Delivery • Your layer library • Business Case • Web-based analytics • Training and support What we deliver
    24. 24. In Summary 1. Understand impact of Industry Trend 2. Product Concept 3. Agile Marketing
    25. 25. In Summary 1. Understand impact of Industry Trend 2. Product Concept 3. Agile Marketing 4. World Domination!
    26. 26. Thank you. Lippe Oosterhof lippe@brainient.com 07525 421 489 www.brainient.com @brainient facebook.com/brainient

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