1. the audacity of freemium, in the enterprise. by Aaron Levie

2. who’s ready to talk about freemium?

3. what does box.net do?

4. we weren’t always ‘freemium’

5. those were the two most profitable months we’ve ever had

6. “ you’re crazy to give this away for free” in 2005, an early investor said: … and then he referenced pets.com

7. “ think about the cost of storage, bandwidth, support, operations, and blah and blah and blah…”

8. he was right and wrong he was already a billionaire, so it didn’t really matter

9. the times have changed amazon s3, google, outsourcing, Ycombinator, and so on

10. a free trial is not enough (unless you’re selling to the CIA)

11. fundamentally, happy customers will pay you

12. technology decisions are now being made by users, not management don’t put up a wall in front of them

13. here’s why you’d be crazy not to give out your software for free

14. lower friction = faster traction  hook them early and get their data

15. high marketing leverage  your users are your marketers

16. it forces you to make a much, much better product  you can’t just be larry ellison

17. sales will love you  only talk to people that want your product

18. reach traditionally impenetrable markets  your product will seep into new ecosystems

19. if they don’t want to pay, they don’t have to leave  only lose customers to yourself

20. just to be fair, a few reasons why freemium sucks 

21. sales will hate you  for the same reason they love you

22. delayed gratification  some users take years to pay, most never at all

23. lower commitment  smaller barrier to entry means smaller barrier to exit

24. free = cheap & insecure  no one ever got fired for buying IBM

25. in conclusion google wants to destroy you