We're all talking about the growth of digital in India but when you really start looking at some numbers and efforts by brands, you realize how exponential the adaptation has been. (Thanks Gauravnomics for some inspirational examples)

1. 42.9
million internet users in India

2. 392 million
mobile users in India

3. 70% of all internet users are from Metro
India (urban).
Via Gauravnomics

4. Digital is not just media, it is
culture. It is…

5. Redefining customer service

6. Redefining news viewing

7. Redefining activism

8. Redefining entertainment

9. Redefining fame

10. Redefining participation

11. Redefining consumer power

12. “Indian youth spend about 60 per cent of
their time on the Internet or using their
mobile phones. An average Indian youth
spends 25,800 minutes a month, over 14
hours a day in the digital world,” adds
Swamy, asserting: “This is an indicator
where marketing should head.”
- Business Standard

13. 42.9 million is not just a number, it is a new way
of life. It is a statistic that could either indicate
the potential relationship you could develop in
the next year or a missed opportunity to take
your brand to whole another level.

14. But,
Digital should not work in silo.

15. But,
Digital should not work in silo.
It needs to be engrained in our process.

16. But,
Digital should not work in silo.
It needs to be engrained in our process.
Look around, the industry is taking notice.

17. But,
Digital should not work in silo.
It needs to be engrained in our process.
Look around, the industry is taking notice.
You can have a lot of fun with Digital. Don’t just
think ideas, think platforms, think offline, think
products. Think big.

18. Insert your
idea here
Redefine communications

19. How?

20. Your digital brief:
(Insert brand name) wants to enable its
consumers to be able to (how will you
empower them) by giving them (what
platform are you going to give them) so
that they’ll tell their friends to (how will
they pass your idea to others) and
become (degree of participation) of your
brand.

21. And now,
Insert your
idea here
Redefine brand affiliation

22. Remember,
42.9
million internet users in India