What is an infographic? How do you create an engaging infographic? How do you successfully distribute an infographic? How do you leverage an infographic for a 4-month campaign?

1. Squeezing Your
Info[graphics]

2. Michael
Durwin
Engine
East
Who
am i?
Digital Strategist
Early Adopter
Designer
Boston Social Media Club
Secretary
Creative/UX Director
Google Glass Explorer
Web-Mobile-Print-VideoSocial
Clients:
HBO
Microsoft
GMC
Disney
ESPN
Amazon
ABC
Liberty Mutual
J Jill
Comcast

3. What
is an infographic?

4. Knowledge +
Graphics
= shareable story

11. Russia Campaign of 1812-1813
Charles Joseph Minard 1869

14. Anatomy
of an infographic

15. Data
Shareability
Design
Story

16. Cohesive design
Quality data
Variety of visuals
Diagrams, icons,
charts
YOUR URL
Resource attribution

17. Infographics
and your marketing

22. Blog Posts
Articles
Videos
Infographics
eBooks
Digital Magazines
Website Copy
Product Descriptions
Podcasts
Newsletters
White Papers
Research Reports
Webinars
Slideshows
Case Studies
Reviews
Images
Games
Memes
Awarenes
s
Consideratio
n
Conversion

23. Launch
your infographic

24. Launch
Your website
Your blog
Newsletter
Your social networks
Bloggers
Influencers
Press
PR/Marketing vendors

25. Blogger
Readers

26. Uncopyright

27. Uncopyright
= $135 million

28. Infographics
strategy

29. Rethink
Reuse=
Pinterest
Instagram
Video
Ebooks
Webinars

30. Video
infographics

32. Infographic
tips

33. Tip 1
Leverage
A) spread a single bit of content over multiple
content forms: tweets, infographics, images
B) test content effectiveness
C) survey customers about preferred content
format
D) repurpose and repackage assets and data

34. Tip 2
Launch
A)
B)
C)
D)
use credible sources
create a blog post around your infographic
promote with a press release
break into screenshots for Twitter, Instagram,
Facebook, LinkedIn, Pinterest then link back to blog
post
E) schedule multiple SoMe posts
F) no designer to agency? Use visual.ly, Infgr.am,
Piktochart (or call me)
G) submit to StumbleUpon, Delicious, Reddit, or Digg

35. Tip 3
Distribution
submit to infographic aggregators:
dailyinfographic.com
coolinfographics.com
infographicsshowcase.com
submitinfographics.com
infographicsarchive.com
visual.ly
infographicjournal.com

36. Tip 4
Promotion
submit to press release distributors:
PRWeb
1888 Press Release
Online PR News
Cision
Vocus
eRelease
Free Press Releases
PR Fire
BigNews
24-7 Press Release

37. Questions
what can I answer for you?