2. company
• The company is called smiles
• The logo is a smiling face
• The company slogan is always keeps you
smiling
3. The product
• The product is called happy gum
• The competition is 5gum, air waves, wrigerlys,
hubba bubba, trident, extra,
• Blue packing and yellow writing
4. Posters
Posters – Buses and trains. Major city’s Eg London, Manchester, Liverpool,
Portsmouth. London underground, maximum impact from tourist’s 3.5 million
people use it each day
Internet banners - MTV, Sky, Cartoon network, Youtube, Facebook, Twitter these
are sites that are visited every day 2.1 billion people use twitter alone.
5. TV
TV advert – all channels 4pm onwards (That’s when target audience is at home)
6. Merchandise
• Celebrity endorsement – Football
players, musicians, key people that our target
audience . Dizzie Rascal will be the main person.
We will get him to wear happy gum t shirts and
always chew happy gum.
