The document outlines a marketing plan for a new gum called "Happy Gum" from the company "Smiles". It discusses using posters on buses, trains and underground stations in major UK cities, as well as internet banners on popular sites. A TV advert will run on all channels after 4pm. Merchandise like t-shirts and celebrity endorsements from musicians like Dizzie Rascal will also be used. Free samples and posters will target music festivals in the UK.

1. Happy gum
By Tom Manston & Charlie Callaway

2. company
• The company is called smiles
• The logo is a smiling face
• The company slogan is always keeps you
smiling

3. The product
• The product is called happy gum
• The competition is 5gum, air waves, wrigerlys,
hubba bubba, trident, extra,
• Blue packing and yellow writing

4. Posters
Posters – Buses and trains. Major city’s Eg London, Manchester, Liverpool,
Portsmouth. London underground, maximum impact from tourist’s 3.5 million
people use it each day
Internet banners - MTV, Sky, Cartoon network, Youtube, Facebook, Twitter these
are sites that are visited every day 2.1 billion people use twitter alone.

5. TV
TV advert – all channels 4pm onwards (That’s when target audience is at home)

6. Merchandise
• Celebrity endorsement – Football
players, musicians, key people that our target
audience . Dizzie Rascal will be the main person.
We will get him to wear happy gum t shirts and
always chew happy gum.

7. Festivals
• Music festivals – Glastonbury, Nass, Reading –
give out free samples and put posters up.