At Talent Connect Cathy Wilson and I spoke about Solvay's journey in engaging their employees as brand ambassadors, lessons learned and tips and steps to take to execute within your company and the ROI that could be achieved

2. Employees as brand ambassadors
​Marlene de Koning
​Solutions Consultant,
LinkedIn
​Cathy Wilson
​Head of Talent Acquisition,
Solvay

3. We are a world leader
in the chemical industry
3
26000
Employees
119
Industrial
sites
Major R&I
centers
52
Countries
10,213
million of net
sales
1.783
million of
REBITDA
15
We are building a model of sustainable chemistry
to meet the challenges of society

4. Solvay
our product offering is adapted to demanding markets
26%
7%
ELECTRICAL
& ELECTRONICS
16%
INDUSTRIAL
APPLICATIONS
CONSUMER GOODS &
HEALTHCARE
12%
BUILDING &
CONSTRUCTION
18%
AUTOMOTIVE
& AERONAUTICS
10%
ENERGY &
ENVIRONMENT
11%
AGRO. FEED &
FOOD

5. North America
23% of net sales
3,450 employees
28 industrial sites
2 major R&I centers
Latin America
11% of net sales
3,050 employees
10 industrial sites
1 major R&I center
Europe
34% of net sales
13,500 employees
52 industrial sites
8 major R&I centers
Asia-Pacific
32% of net sales
6,000 employees
29 industrial sites
4 major R&I centers
Solvay
a balanced presence in all growth regions

7. innovation and pioneering spirit
a human and technological partnership
Solar Impulse
The first ever round-the-world flight

8. Why brand mattered
merge 2 companies
multiple company pages
no effort to grow and engage
a new employer brand to build

9. What we wanted to do…
Leverage LinkedIn as our global channel
drive targeted members
to our career pageincrease followers
through engaging content
getting our employees
as ambassadors

10. The steps we took
… one by one
10/06/2015
#TalentConnect
new
employer
branding
a single
company
page
regular
news
updates
merged
LinkedIn
members
ads
to target
audiences
Increase our presence

11. How we involved
our employees…
branding
training
for our recruiters
engaged
leadership
Business and HR
internal
communications
testimonials

12. 41%
Employees
profiles updated
3X
over 2 years
11,657
Employees
members
2.9X
over 2 years
4%
Employees promoted
company-relevant
content
2X
LinkedIn average
90,461
Followers
5.7X
over 2 years
Our Results

13. What is next…
host events
to build awareness and excitement
engage employees
to share and post
…continue to build and leverage ambassadors

14. Questions?