Strategic Management Course The report should include the following elements in clear specific points: 1. State organization’s vision, mission and goals/objectives. Critically analyze the vision and mission as discussed in the class 2. Identify targeted market segment and customers or people the organization provide services/product to. 3. What type of products and/or services does the organization provide? 4. What is the philosophy in producing the above goods and/or services? 5. Using the Analysis matrices perform a stage-wise analysis by creating metrices for the organization. 6. From the above mentioned metrices analysis, critically identify which competitive or business strategy is considered in order to reach your vision and goals? Must include a PowerPoint presentation and written report, which includes: (1) An official cover-page/slide. (2) Introduction identifying the chosen topic and its importance (Executive Summery). (3) A background of the chosen organization/business, and its industry. (4) Discussion of the main 6 points mentioned above. The arguments should be based on what you have learnt in the course. (5) Include a Conclusion which provides the organization’s way forward strategy. General guidelines: 1- The written report should be between 2000-4000 words max. 2- Use both primary and secondary sources to collect data and information to build your report & presentation. 3- The PowerPoint presentation should take no longer than 15 mins, followed by 10 mins for questions. 4- Make sure to include visual aids such as graphs, tables, diagrams and/or pictures to highlight your points clearly, both in the report and in the PowerPoint presentation. 5- Writing Guidelines: Paper size: A4, Line Spacing: 1.15, Margins: Normal all sides, Font: Times New Roman, Font Size: 12 for text and 14 for heading. 6- Your report and slides should be grammatically correct, well punctuated, clear, concise, neatly presented, and easy to read. Literature Review Rubric Name: ___________________________ Date: ___________________ Score: __________________ Category Exceeds Standard Meets Standard Nearly Meets Standard Does not meet standard Title Page Title, Your name, Course Name, Date, Instructor’s name, Institution All relevant parts of the title page are included. The title is appropriate but is not be very concise Some needed elements are missing. The title page is either missing or contains inaccuracies. The title page does not follow APA style. Introduction Clearly and concisely describes topic and its importance, why the topic was chosen, and questions to be answered. Describes topic and its importance; fails to describe key questions Introduction describes the topic and its importance ambiguously. Introduction is incomplete and/or nonfocused. Does not adequately convey topic. Review of Literature Succinctly summarizes .

1. Strategic Management Course
The report should include the following elements in clear
specific points:
1. State organization’s vision, mission and goals/objectives.
Critically analyze the vision and mission as discussed in the
class
2. Identify targeted market segment and customers or people the
organization provide services/product to.
3. What type of products and/or services does the organization
provide?
4. What is the philosophy in producing the above goods and/or
services?
5. Using the Analysis matrices perform a stage-wise analysis by
creating metrices for the organization.
6. From the above mentioned metrices analysis, critically
identify which competitive or business strategy is considered in
order
to reach your vision and goals?
Must include a PowerPoint presentation and written report,
which includes:
(1) An official cover-page/slide.
(2) Introduction identifying the chosen topic and its importance

2. (Executive Summery).
(3) A background of the chosen organization/business, and its
industry.
(4) Discussion of the main 6 points mentioned above. The
arguments should be based on what you have learnt in the
course.
(5) Include a Conclusion which provides the organization’s way
forward strategy.
General guidelines:
1- The written report should be between 2000-4000 words max.
2- Use both primary and secondary sources to collect data and
information to build your report & presentation.
3- The PowerPoint presentation should take no longer than 15
mins, followed by 10 mins for questions.
4- Make sure to include visual aids such as graphs, tables,
diagrams and/or pictures to highlight your points clearly, both
in the
report and in the PowerPoint presentation.
5- Writing Guidelines: Paper size: A4, Line Spacing: 1.15,
Margins: Normal all sides, Font: Times New Roman, Font Size:
12
for text and 14 for heading.
6- Your report and slides should be grammatically correct, well
punctuated, clear, concise, neatly presented, and easy to read.

3. Literature Review Rubric Name:
___________________________ Date: ___________________
Score: __________________
Category Exceeds Standard Meets Standard Nearly Meets
Standard Does not meet standard
Title Page Title, Your name, Course
Name, Date,
Instructor’s name,
Institution
All relevant parts of the
title page are included.
The title is appropriate but
is not be very concise
Some needed elements
are missing.
The title page is either
missing or contains
inaccuracies. The title
page does not follow APA
style.
Introduction Clearly and concisely

4. describes topic and its
importance, why the topic
was chosen, and questions
to be answered.
Describes topic and its
importance; fails to
describe key questions
Introduction describes the
topic and its importance
ambiguously.
Introduction is incomplete
and/or nonfocused. Does
not adequately convey
topic.
Review of Literature Succinctly summarizes
literature without
reproducing it. Good use
of paraphrase and
summaries of main ideas.
Focus is on the literature
rather than the authors.
Relationship of studies to
each other and to present
study is apparent.
Studies are generally
described in enough detail
so that relationships
between studies can be
understood. The review
contains unnecessary
quotations, or poor

5. paraphrases of the original
articles.
Some of the reviewed
literature seems to be
inappropriate or not well-
linked to the topic.
Review contains many
lengthy quotes. Review is
basically a reproduction of
the literature.
Review consists of a
description of several
articles with no attempts
to link findings to each
other or to the paper.
Review is unfocused or
material is inappropriate.
Conclusion of Review Engaging; reviews key
questions and summarizes
answers
Some attempt to
summarizes key findings
Summary is vague and
unfocused.
No summary or conclusion
Organizational
Structure and
Development of Ideas
in Review

6. Ideas are logical and
sequenced. Paragraphs
are well organized;
effective use of transitions
to facilitate flow
Paragraph development
present but not perfected
Logical organization; ideas
not fully developed
Little evidence of structure
or organization
Reference Section Reference page includes Reference page may
leave Some references appear Reference list is more like
all and only cited articles.
The articles are
appropriately scholarly
and appropriate to the
topic. Reference section is
in APA format, double
spaced with hanging
indent.
out a cited article or
include one that is not
cited. The references are
scholarly. The page is in
APA style with only minor
errors. Contains the

7. required number of
references
inappropriate for paper.
Key references are clearly
cited from other sources
and not likely read by the
student. Reference page
is generally in APA style
but with many errors.
a bibliography. Fewer
than required references
or several references that
are not scholarly or
references included that
are from the internet.
Many format errors.
Not in APA style
Format (General
throughout paper)
Paper is double spaced
throughout including
references; appropriate
headings; 1 inch margins
on each side of
manuscript; Paper
contains the required
number of pages,
Format does not meet
South standards and
guidelines. Paper fails to
contain the required

8. number of pages
Mechanics No errors in punctuation,
capitalization, utilization
and spelling.
Personal pronouns (I, me,
us, we, you) are NOT used.
Contractions are NOT
used.
Slang is NOT used.
Sentences are complete.
Each sentence stands
alone and makes sense if
the sentence before and
after are removed.
Superfluous wording is
avoided.
Quotations if used are few
in number and accurately
cited (including page
Few errors in punctuation,
capitalization, utilization
spelling. Some use of
contractions or personal
pronouns. Some
incomplete sentences, or
inappropriately cited
quotations.
Many errors in
punctuation,
capitalization, spelling, use
of contractions, use of
personal pronouns,
incomplete sentences, or

9. inappropriately cited
quotations.
Numerous distracting
errors make reading and
comprehension difficult.
Writing ability is well
below that which is
expected from a graduate
level student
Paper does not represent
graduate level writing
numbers)
Usage Excellent word choice.
No errors in sentence
structure or word usage.
Uses active past tense
voice in review.
All abbreviations are
written out the first time
they are used.
Almost no errors in
sentence structure and
word usage. Periodic
incomplete sentences,
problems with
subject/verb agreement,
or run on sentences, but
not to the point of being

10. distracting from the
overall focus of the
paper.
Distracting errors in
sentence structure and
word usage. Incomplete
sentences, lack of
subject/verb agreement,
or run-on sentences
obscure the meaning of
some sentences or
paragraphs.
The number of errors in
grammar, usage, and
sentence syntax
suggests writing which is
well below that
expected from a
graduate-level student.
Paraphrase and Quotes Uses paraphrasing and
gives appropriate credit
for ideas. Uses
quotations only when
they are essential to the
understanding of an
idea or concept or when
it is essential to “hear”
the words of the original
author. Quotations
contain appropriate
citations and include
page or paragraph
numbers.

11. Some use of direct
quotations. Quotations
generally contain the
appropriate citation.
Quotations over 40
words are placed in a
free-standing block,
indented without
quotation marks.
Paper contains many
direct quotations where
use of paraphrasing
would be appropriate.
Direct quotations are in
the appropriate format
and generally correctly
cited.
Paper is generally a
linking of multiple direct
quotations. Many
quotations lack citation
or are incorrectly cited.
In many instances,
information from other
sources is used without
giving appropriate
credit.
Citations All cited works are done
in correct format with
no errors (APA style
manual, 7th edition)

12. Majority of cited works
are done in correct
format. Some
inconsistencies are
Few works are cited,
but format is correct
Citations are incorrectly
formatted or absent.
“and” is used in citations
outside of parentheses
[e.g. “DeWitt and
Lawther (2019)
suggested that
“research can be fun”
(p.85).
“&” is used in citations
within parentheses [e.g.
Researchers have
reported that “research
can be fun” (Dewitt &
Lawther, 2019, p. 85).
evident.