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Landing pages on third-party websites are now part of the web content requiring attention in a modern web strategy. How to step back and see your website from a web-wide perspective.This presentation will explore the increasing significance of web content hosted on external websites such as Facebook, flickr and YouTube and how web and marketing staff can effectively keep these sites fresh, correct and relevant without requiring too much additional actual content development. Discussion of new content needs and also how to fit third-party landing pages (social networks etc) into your overall website architecture in order to get the best performance out of both your .edu content as well as your social profiles. from a web-wide perspective.