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#fixwcm
        Jon Marks

     4 November 2009
J.Boye 09 - Aarhus,Denmark
Who Am I?
Copenhagen

                                 Amsterdam
                                                      Stockholm, Goteborg, Malmo

                     London, Exeter
                                                      Hamburg, Berlin, Cologne, Munich
                     Brussels, Ghent

                                                      Milan
                               Paris
                                             Zurich
          New York
Atlanta                            Madrid

                                                       Abu Dhabi                     Mumbai




                                                                            @McBoof




Jon Marks
Copenhagen

                                 Amsterdam
                                                      Stockholm, Goteborg, Malmo

                     London, Exeter
                                                      Hamburg, Berlin, Cologne, Munich
                     Brussels, Ghent

                                                      Milan
                               Paris
                                             Zurich
          New York
Atlanta                            Madrid

                                                       Abu Dhabi                     Mumbai




                                                                     http://jonotech.com/
                                                                           @McBoof




Jon Marks
MOSS 2007                          Vignette
                   Syngenta                           Corus            Alterian
                   NHS                                Ofsted           Food Standards           SDL Tridion
                   Standard Chartered                                  DfES                     Tourism Ireland
                   MNPA                                                                         Unilever
                                                                                                Canon




                                        Oracle UCM
                                        BAE systems

                                                                                                          Fatwire
                                               WordPress                                                  Barclays
                                               LBi Site                                                   JD Williams
                                                                 Interwoven
                                                                 Philip Morris
 Drupal                                                          ABN Amro
 Conservatives                                                   Experian
 British Telecom                                                 Garanti Bank
                                                                                        EPiServer
                                                                                        British Telecom
                                                                                        Sony
                                                                                        Centrica
                                                                                        Marks & Spencer




The CMS World
Increase velocity
                           after solid progress


 Consistent resource
 profile for each sprint




Profile: Healthy Agile
Creative Design
                  User Experience
                                    Complete
                  Complete                            Project Launched




Consistent amount of
project management




Profile: Healthy Waterfall
Cliff Like resource
                   Level drop
 Sudden surge in
                                                      The Bad Long Tail
 Client Services
 and Delivery
 Management
                          Scope confusion. The
                          designers should be
                          finished by now



                                         Project down tools
                                         some issue is
                                         resolved




Profile: Warning Signs
The numbers ain’t pretty
SOURCE: eConsultancy/Squiz CMS Survey Report 2009
Agencies - What are the biggest reasons for an unsuccessful CMS implementation?
That’s great.
 So what?
Whose fault is this mess?
The products aren’t perfect, but they
   are what they are. The customers do
   silly things, but the implementers
   really should know better. The holy
   trinity need to align their goals and
   trust each other.




Whose fault is this mess?
Does the term WCM work?
WCM means too many things to too
   many people. The WCM, Portal and
   SoCo boundaries are blurring. The
   term needs to be subdivided. Names
   define solution components. Don’t
   build a WCM monolith.




Does the term WCM work?
Why are RFPs so bad?
RFPs ask questions that achieve
   nothing but encourage vendor
   feature creep. Implementers should
   not respond to bad RFPs, but we
   never learn. Move to a scenario
   based selection process.




Why are RFPs so bad?
Consolidation in 2010?
We will see more consolidation at
   the top end of the market, but more
   proliferation at the bottom. The
   Enterprise vendors had better watch
   their backs. Watch for a WCM
   offering from Google.




Consolidation in 2010?
Will standards save us?
The current ecosystem does not
   foster standards well. It is not in
   most vendors’ interest. We need
   them, though. Let’s pray for CMIS
   and those that follow. WCM
   standards should not start with ‘J’




Will standards save us?
Is the technology an issue?
It needs to improve, but technology
   is not the biggest problem. The new
   breed of products have neater
   architectures. The older a product is,
   the more annoying quirks it has.




Is the technology an issue?
Migrations are easy?
Content migrations are manageable
   with the correct tools and processes.
   The migration of the delivery side is
   almost always a rewrite. And don’t
   believe vendor marketing bollocks.




Migrations are easy?
Align goals for success

   Plan for disaster

Don’t make monoliths

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Fix WCM at JBoye 09, Aarhus, Denmark

  • 1. #fixwcm Jon Marks 4 November 2009 J.Boye 09 - Aarhus,Denmark
  • 3. Copenhagen Amsterdam Stockholm, Goteborg, Malmo London, Exeter Hamburg, Berlin, Cologne, Munich Brussels, Ghent Milan Paris Zurich New York Atlanta Madrid Abu Dhabi Mumbai @McBoof Jon Marks
  • 4. Copenhagen Amsterdam Stockholm, Goteborg, Malmo London, Exeter Hamburg, Berlin, Cologne, Munich Brussels, Ghent Milan Paris Zurich New York Atlanta Madrid Abu Dhabi Mumbai http://jonotech.com/ @McBoof Jon Marks
  • 5. MOSS 2007 Vignette Syngenta Corus Alterian NHS Ofsted Food Standards SDL Tridion Standard Chartered DfES Tourism Ireland MNPA Unilever Canon Oracle UCM BAE systems Fatwire WordPress Barclays LBi Site JD Williams Interwoven Philip Morris Drupal ABN Amro Conservatives Experian British Telecom Garanti Bank EPiServer British Telecom Sony Centrica Marks & Spencer The CMS World
  • 6. Increase velocity after solid progress Consistent resource profile for each sprint Profile: Healthy Agile
  • 7. Creative Design User Experience Complete Complete Project Launched Consistent amount of project management Profile: Healthy Waterfall
  • 8. Cliff Like resource Level drop Sudden surge in The Bad Long Tail Client Services and Delivery Management Scope confusion. The designers should be finished by now Project down tools some issue is resolved Profile: Warning Signs
  • 9. The numbers ain’t pretty SOURCE: eConsultancy/Squiz CMS Survey Report 2009 Agencies - What are the biggest reasons for an unsuccessful CMS implementation?
  • 11. Whose fault is this mess?
  • 12. The products aren’t perfect, but they are what they are. The customers do silly things, but the implementers really should know better. The holy trinity need to align their goals and trust each other. Whose fault is this mess?
  • 13. Does the term WCM work?
  • 14. WCM means too many things to too many people. The WCM, Portal and SoCo boundaries are blurring. The term needs to be subdivided. Names define solution components. Don’t build a WCM monolith. Does the term WCM work?
  • 15. Why are RFPs so bad?
  • 16. RFPs ask questions that achieve nothing but encourage vendor feature creep. Implementers should not respond to bad RFPs, but we never learn. Move to a scenario based selection process. Why are RFPs so bad?
  • 18. We will see more consolidation at the top end of the market, but more proliferation at the bottom. The Enterprise vendors had better watch their backs. Watch for a WCM offering from Google. Consolidation in 2010?
  • 20. The current ecosystem does not foster standards well. It is not in most vendors’ interest. We need them, though. Let’s pray for CMIS and those that follow. WCM standards should not start with ‘J’ Will standards save us?
  • 21. Is the technology an issue?
  • 22. It needs to improve, but technology is not the biggest problem. The new breed of products have neater architectures. The older a product is, the more annoying quirks it has. Is the technology an issue?
  • 24. Content migrations are manageable with the correct tools and processes. The migration of the delivery side is almost always a rewrite. And don’t believe vendor marketing bollocks. Migrations are easy?
  • 25. Align goals for success Plan for disaster Don’t make monoliths