I presented five elements of software engineering for mobile that IMHO increase the chance of success to Computing students at Imperial College.
These five elements are:
1. Make the technical platform choices right for your context
2. Get the UX right
3. Choose the right methodologies in the areas of building a business, customer development and product development
4. Enrich the functionality of your app integrating Web APIs
5. Leverage the power of tools (rather than reinventing the wheel)
I started a write-up of this talk. Find it here: