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Wireless Broadband - How We Can Do Better?
- 2. Introduction
5 objectives that were considered by the Ministers to be crucial
for a successful broadband economy in the region.
Widen broadband connectivity
Bali Action Plan
Provide a secure, safe and sustainable environment thru ICT
initiatives
Facilitate effective convergence of services
Encourage development of content and applications
Develop human resource capacity
Question to ponder – Have We Done Enough?
What have we done to ensure a stable and continuous Eco-System?
Have we provide enough incentives?
Have we provide enough opportunities?
Have we fully understand the success stories?
Are we open enough to accept changes?
Are we ready for the change?
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 3. The Change is Inevitable
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 4. Digital Natives - Webciety
“We create the Internet” “We use the Internet” “We live and breathe in
the Internet”
Create Use Live
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 5. A Day in the Life of Mobile
Broadband User
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 11. The DNA
Broadband
Devices
Network alone is
insufficient to
transform the
Eco- economy
system
DNA
Applications Networks
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
We Need the Right DNA!
- 12. The Dumb vs Smart Pipe
Who Controls the Customers?
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 13. Dumb Pipe versus Smart Pipe
Who controls the Customers?
Operators or Apple?
Apple released:
• Jan 2007 – iPhone
• July 2008 – iPhone 3G
• June 17, 2009 – iPhone 3GS
• April 3, 2010 - iPad
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 16. Mobile App Stores
Android Market
Windows
App Store
Marketplace
Verizon Media Blackberry App
Store World
Mobile
Telus Mobility
App Store App Stores Ovi Store - Nokia
PlayNow Arena –
Symbian Apps
Sony Ericsson
Samsung App PocketGear App
Store Store
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 18. Data ARPU increase
Consumers increasingly
want to access the same
Internet content and
services on their mobile
phones that they can
from fixed access/PCs
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 20. The Impact of Social Networking Boom
We have already seen this with social
networking. A survey from Nielsen Online
among European mobile Internet users
showed a higher proportion accessing
social networks than ever before
The UK saw the highest increase, with 2
million people accessing social networks
from their mobiles, a 249% increase on last
year
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 21. Social Networking - Facebook Facts
More than 400 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 60 million status updates posted each day
More than 3 billion photos uploaded to the site each month
More than 5 billion pieces of content (web links, news stories, blog
posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billion fans
[Facebook Facts: March 2010]
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 22. Facebook Facts
There are more than 100 million active users currently accessing Facebook
through their mobile devices.
People that use Facebook on their mobile devices are twice more active
on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to
deploy and promote Facebook mobile products
[Facebook Facts: March 2010]
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 23. Smartphone Transform Net Experience
App store/web service usage will
increase as the installed base of
smartphones grow.
The rise of powerful smartphones
providing a genuinely pleasing user
experience is encouraging people to
access web content
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 24. YouTube Phenomenon
Net Traffic
Exponential Growth!
A few more interesting YouTube stats
from the report:
• 20-to-35 year old bloggers are most
active in embedding and linking to
videos within their posts with 57% of
total videos coming from this
demographic group.
• The average length of a YouTube
video is 4 minutes and 12 seconds.
• European bloggers embed even
more music videos than the rest of
the world
[Sysomos analyzed over 2.5 million YouTube videos that were embedded in blog posts between July and December 2009.]
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 25. From iPod Touch to iPhone Users
According to Apple, 58 million iPhone OS devices
have been sold worldwide through September
2009. Of those,it is estimated that just over
40%, around 24 million are iPod Touch devices.
The iPod Touch is quietly building a loyal base
among the next generation of iPhone
users, positioning Apple to corner the
smartphone market not only today, but also
tomorrow.
Apple is using the iPod Touch to build loyalty with
pre-teens and teens, even before they have their
own phones (think: McDonalds' Happy Meal
marketing strategy).
When today's young iPod Touch users age by five
years, they will already have iTunes
accounts, saved personal contacts to their iPod
Touch devices, purchased hundreds of apps and
songs, and mastered the iPhone OS user
interface. This translates into loyalty and
switching costs, allowing Apple to seamlessly
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved "graduate" young users from the iPod Touch to
- 26. iPhone App Store vs Facebook Platform
The difference in growth rates can be attributed to the App Store providing better
monetization possibilities for application developers than Facebook did through its first 18
months.
Developers, like all rational companies, pursue markets where the path to revenue
generation is clear.
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 27. Broadband – The Malaysian
Approach
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 28. Mobile Broadband Growth
Drivers Barriers
Technology Spectrum/Capacity
Slow Internet Demand Low ARPU / Business Model
Limited Fixed Network Coverage
Bridging the Digital Divide Low Literacy Rate
Maturing Mobile Market.
Awareness
Operators seek growth.
Governments Governments
Devices Devices
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 30. Technology
Area Population
Choice
FTTH, ETTH, VDSL, HSPA+,
Zone 1 13,318,703
WiMAX
Zone 2 5,499,180 ADSL2+, HSPA+, WiMAX
As-to-date: 34.2 % (May, 2010)
Zone 3 8,911,813 ADSL, HSDPA, WiMAX, etc
Total 27,729,696
•
•
• •
• •
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 31. Zone 2 + Zone 3
= 14 Million (50%)
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 32. Rural Subscribers Present an Unlocked
Potential
Close to 3.4 Billion people live in Rural Area (World
population 6.7 Billion)
In Africa about 70% and in Asia 60%
Often there is NO communications service available
Characteristics of a potential village subscriber
• Income less than USD 3 per day
• Awareness and education level is low
• Lack of basic infrastructure such as power, roads, etc
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved 32
- 33. Knowledge comes from information
Information is Power
Often, we’ve more power once Connected
Sadly 3.5 out of 5 Malaysians DO NOT
haveaccess to this power
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 34. Understanding The Bridging Digital Divide
(BDD) Gap
•
Socio-economic value of ICTs
3
2
•
1
•
•
•
•
Time
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 35. BDD – X Factor
1 3 VALUE GAP
ACCESS GAP
• Improved service • Relevant content
delivery. • Platform for
business ecosystem
USER
EXPERIENCE USER
ATTACHMENT
2
ADOPTION GAP
• Easy to use
internet device
USER
CONFIDENCE
Digital Divide must be tackled from a holistic approach rather than
hardware or connectivity alone
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 36. User Attachment - Need
• Aggregating information
dissemination to Rakyat
• Enhancing reach in the
underserved communities
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 37. User Confidence - Simplicity
INFO @ A CLICK
• Simplifying the
Internet Information
Access
• Affordable
• Internet Information
Anytime, Anywhere,
Anyone
SERVICE DELIVERY
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 38. User Experience
[Jen-ii™ ID No: 09-00049-0101]
[Idola ID™ No: 09-00050-0101]
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 40. NITC Direction in 2007
Jen-ii™ Design – low cost internet
service access device.
iDOLA™ – a low cost device for
[Jen-ii™ ID No: 09-00049-0101] students.
[Idola™ ID No: 09-00050-0101]
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 41. Creating the Malaysian Internet Ecosystem
Alternative
Media Intelligent Service Delivery
(WWW) Platform
Mainstream
Media
Government
Services
WiWi™
Jen-ii iDOLAiDOLA2
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved www.mimos.my 41
- 42. Bringing it Together
Global Data
Source Semantic Data Aggregation
Software
I-Clip4ME
Print
Media
Data
Unstructured Warehouse
Media Government
Services Internal Data
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 43. Application Evolution
JEMAPOH 1.0 Enhanced to iSDP 1.0
Deployed to Deployed to
Netbook, Jen-ii™ 1.5,
iDOLA 1.5 and 2.0
Handphones
Jen-ii™ Desktop/Notebooks
Enhancements:
• Client based framework upgraded
•Softkeys
• Look & Feel (for netbook, mobile)
• Content fix to fit resolutions
• SP applications to be developed (also by TR)
[Jen-ii™ ID No: 09-00049-0101]
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved
- 44. Summary
Broadbandnetwork infrastructure alone will not be able to totally
transform the Nation economy
Understanding and supporting the whole “DNA” Eco-System
Every Country’s DNA is Different!
Various countries have different approach – but what’s the best approach?
Although broadband awareness will take time to grow and adapt in the
daily life – government need to find ways to “jump-start” to grow
exponentially. Otherwise, broadband will only be “natural/organic”
growth.
Device must be easy to use, Internet friendly and affordable
Learn from successful Application Stores – create avenue for
monetization. Billing to the App Store or Operators?
Question remained – Have we done enough?
© Dr. Mazlan Abbas.MIMOS 2010. All Rights Reserved