What are the 4 characteristics of CTAs that convert?
Internet marketing strategy for e commerce
1. CLICKS don’t work,
AFFILATE is the ANSWER
GET CUSTOMER WITH AFFILIATE MARKETER
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2. 1st 6 month will do①②③,
then will be use ②③ for every 2~3 month
1
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Publisher
s number
Conversion
number
Start~3rd
month
2 3
3~5th month 5~6th month
Phase of
the invest
ment
Phase of
strengthen
ing
Phase of
the harvest
3. Facilities Strategy Summary
①Phase of the investment
• Promotion of publish the campaign ,Provide a growing publishers.
Especially to affiliate marketers.
②Phase of the harvest
• Mowing from good publishers. Expansion the publishers numbers.
Review about phase 1 * included commission adjustment.
③Phase of strengthening
• Review about phase 1 -2, Strengthening measures and policies.
Investment to good publishers.
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4. Pre-Condition
-PRODUCT DATA FEED
-PRODUCT LINK
ACCESSTRADE PRODUCT LINK YOUTUBE >> http://www.youtube.com/watch?v=9gXBlNPOIXU
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5. Example of Affiliate Marketer in Thailand
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6. Example of Publisher Case
http://promotions.co.th/ http://www.cdiscount.co.th/
*many contents page
*with data feed
*with product link
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7. Example of Publish
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8. Data Feed Partner Example
Detail of product page Go to shop’s page
http://www.yopi.co.th/
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9. 1: Normal Plan Condition
• -Action point : Payment Complete
• -Commission: 3~13% for each products
• -Data feed + product link
*strategy*
set up commission for each category or products in base.
And
set up High commission than competitor for some category or products
which good sales to customer.
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10. 2: Strategic Plan
Get Publisher & Customer with High Commission
than Competitor!
*strategy*
Recommended commission : 3.9~18%
set up High commission than competitor for some category or products
which good sales to customer.
A lots of affiliate marketer have promote this competitor because of good commission.
But they need/wait for famous Company as YOUR COMPANY to promote.
**Detail**
-Set up high commission than competitor for Only 1~2 month (= get publisher-promotion’s period)
- Recommended commission : 3.9~18% grs. *competitor=12~15% grs.
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11. Schedule
●Conclusion of a contract
●Setting of the tag *specification of tag is separately.
●Creative banners
>> Publication start !!
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12. Banner Format
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13. Affiliate Tracking Technology
Banner
PUBLISHER
WEB SITE
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3. Go to Thank you page
2. Redirect to advertiser web site and
issue of ACCESS TRADE cookies
ACTION
ADVERTISER
WEB SITE
< tag… >
THANK YOU
PAGE
1. Link to ACCESS TRADE server 4. Sent user’s action info
SERVER
Cookies
TRACKING
14. Thank you !!
For more information please contact:
May Taweerat
Email: may_taweerat@interspace.co.th
Mobile: 089-6128758
Phone: 02-1687381 - 3
Copyright (C) 2014 Interspace (Thailand) Co .,Ltd . All Rights Reserved. CONFIDENSIAL