Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Data Driven Inbound Marketing Company
By Section 12(3)(c ) of the Companies Act, 2013
Pragmatic Learning Private Limited
4...
India’s Top Inbound Marketing Team
● Founded - 2011 | We are Inbound from the very start.
● Small - 11 member team.
● Puri...
We solve it. We help businesses do sustainable customer
acquisition through inbound marketing.
We develop and execute an i...
As on date, Inbound Mantra has generated
business of more than US $ 100 Million and
created an opportunity pipeline of ano...
Website Traffic
Our Clients have doubled non-paid
relevant website traffic in 6 months.
One of them grew traffic by 10X ov...
Our Clients
SOFTWARE OTHERSREAL ESTATE
Each engagement has two phases.
How it works? | Pricing
Phase 1 Phase 2 >>
Duration 4 Months 8 Months >>
Scope Strategy
➔ ...
Indicative Scope: Inbound Marketing Services
Scope Activities Frequency
Campaigns
1 Prospecting Offer to ATTRACT and
CONVE...
THE HOW ?
Scope Activities Frequency
ATTRACT
- Social Image Creatives Weekly
LinkedIn - Optimize Page
➔ ONE Own Post / 3rd...
THE HOW ?
Scope Activities Frequency
ATTRACT
Social Google Plus - Optimize Page ✓
➔ ONE Own Post / 3rd Party Post ✓ Daily
...
A+B+C
➔ A - Fixed Fees
➔ B - Linked to a Marketing
Outcome (e.g. Lead)
➔ C - Revenue Share
Inbound Mantra pursues the abov...
Immediate
Driven by campaigns on social media
and email prospecting
6 Months
For sustainable intent-driven organic
search ...
Step 1
Kindly fill a preliminary assessment
questionnaire
Step 2
1 - 2 meetings / conference calls to
discuss the prelimin...
HubSpot Salesforce Integration
About Hippo CMMS
A canadian software company providing cloud-based CMMS.
Challenge | HubSpot and Salesforce
Hippo was alre...
HubSpot SetUp
About BORN
A New York based creative design, content production and commerce
solutions company.
Challenge | HubSpot SetUp
...
HubSpot COS Templates
Appland
Ameyo
Hippo CMMS
Gurgaon, India | +91 - 971 724 0 021
www.inboundmantra.com
Upcoming SlideShare
Loading in …5
×

Inbound mantra credentials pack

2,791 views

Published on

Inbound mantra credentials pack

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Inbound mantra credentials pack

  1. 1. Data Driven Inbound Marketing Company By Section 12(3)(c ) of the Companies Act, 2013 Pragmatic Learning Private Limited 404, Tower - E, PVC - 1, Sohna Road, Gurgaon - 122018 CIN - U80302HR2012PTC045093 +91 - 971 724 0021 | www.inboundmantra.com
  2. 2. India’s Top Inbound Marketing Team ● Founded - 2011 | We are Inbound from the very start. ● Small - 11 member team. ● Purist - Inbound marketing is core. We say ‘NO’ to piecemeal projects. ● Buyer Persona Fans - We are heavily invested in this. We will not rest till we crack this. ● Fail Fast - We fail fast. We ruthlessly test our hypothesis using lean startup methods, for we are up against a high velocity buyer. ● Humble - We do not know everything. ● Performance - Outcomes drive us. We love ROI. That is why we devised the A+B+C performance model. It is super-exciting to have skin in the game.
  3. 3. We solve it. We help businesses do sustainable customer acquisition through inbound marketing. We develop and execute an inbound marketing strategy that generates leads, nurtures them and closes customers at competitive costs, below conventional marketing methods: Delivering ROI and Business Outcomes. Do you have a customer acquisition problem?
  4. 4. As on date, Inbound Mantra has generated business of more than US $ 100 Million and created an opportunity pipeline of another US $ 50 Million for its Clients. Brand Value has been a Bonus.
  5. 5. Website Traffic Our Clients have doubled non-paid relevant website traffic in 6 months. One of them grew traffic by 10X over a year to 500 users / day and is now a ‘branded keyword’. Low Cost Quality Leads Qualified lead generation at 60% less cost, and predictable. Visitor to Lead Conversion Improved from less than 1% to 8%. Are you for marketing ROI, performance and predictability? Outbound to Inbound B2B Clients with markets in India and US have completely moved to inbound; no more cold calling and plea for referrals. Nurturing is Key The sales process becomes sticky with long and complex buying cycles. Lead nurturing reactivated 30% of this list.
  6. 6. Our Clients SOFTWARE OTHERSREAL ESTATE
  7. 7. Each engagement has two phases. How it works? | Pricing Phase 1 Phase 2 >> Duration 4 Months 8 Months >> Scope Strategy ➔ As-Is Assessment ➔ Keyword Research ➔ Business Research ➔ Buyer Persona Development ➔ Goal Setting Execution ➔ SEO ➔ Social Media Management ➔ Content Marketing ➔ Campaigns ➔ Nurturing ➔ Analytics Pricing (Indicative) One Time Fee ₹ 1,000,000 or US $ 15,000 Monthly Retainer Starts ₹ 300,000 or US $ 5,000
  8. 8. Indicative Scope: Inbound Marketing Services Scope Activities Frequency Campaigns 1 Prospecting Offer to ATTRACT and CONVERT across channels ✓ Monthly 1 Nurturing Offer to CLOSE existing leads ✓ Monthly ATTRACT - Search Develop Website x Keyword Research ✓ Every 6 Months SEO - On Page | Off Page ✓ As and when new pages are added Business Blogging ✓ Biweekly Keyword Tracking ✓ Infographics ✓ Quarterly Google Adwords / Remarketing ✓ Ongoing THE HOW ?
  9. 9. THE HOW ? Scope Activities Frequency ATTRACT - Social Image Creatives Weekly LinkedIn - Optimize Page ➔ ONE Own Post / 3rd Party Post ✓ Daily ➔ LinkedIn Ad Campaigns (Sponsored Updates) ✓ Monthly Facebook - Optimize Page ➔ ONE Own Post ✓ _ _ W _ _ S _ ➔ Facebook Ad Campaigns ✓ Monthly Twitter - Optimize Page ➔ Tweets ✓ Daily (for SEO) ➔ Persona Engagement ✓ Daily ➔ Twitter Ads ✓ Monthly Indicative Scope: Inbound Marketing Services
  10. 10. THE HOW ? Scope Activities Frequency ATTRACT Social Google Plus - Optimize Page ✓ ➔ ONE Own Post / 3rd Party Post ✓ Daily Retargeting on Facebook ✓ Fortnightly Slideshare ✓ YouTube ✓ Monthly Email Email Prospecting ✓ Experiment CONVERT Website CTA ✓ Ongoing Conversion Optimization ✓ Ongoing CLOSE Newsletter ✓ Monthly Nurturing Offers - Ebook | Videos ✓ Monthly Indicative Scope: Inbound Marketing Services
  11. 11. A+B+C ➔ A - Fixed Fees ➔ B - Linked to a Marketing Outcome (e.g. Lead) ➔ C - Revenue Share Inbound Mantra pursues the above performance marketing model. Pricing Model
  12. 12. Immediate Driven by campaigns on social media and email prospecting 6 Months For sustainable intent-driven organic search and social leads Time to Results
  13. 13. Step 1 Kindly fill a preliminary assessment questionnaire Step 2 1 - 2 meetings / conference calls to discuss the preliminary assessment Step 3 Proposal Step 4 Lets Begin Next Steps
  14. 14. HubSpot Salesforce Integration
  15. 15. About Hippo CMMS A canadian software company providing cloud-based CMMS. Challenge | HubSpot and Salesforce Hippo was already using Salesforce in 2015 when HubSpot was implemented. The initial setup was executed by a US based HubSpot agency. But over a period of time and in 2017 particularly, the integration threw up errors mostly on field sync. Hippo asked Inbound Mantra to help. Solution ● Identification of issues. ● Collaborating with HubSpot team to develop implementation plan. ● Rectify property type errors for mapped fields. ● Create new fields in Salesforce to capture information from HubSpot. ● Documentation for correction and future reference. Hippo CMMS: HubSpot Salesforce Integration
  16. 16. HubSpot SetUp
  17. 17. About BORN A New York based creative design, content production and commerce solutions company. Challenge | HubSpot SetUp BORN was looking to implement HubSpot to automate marketing sales, and also to build revenue predictability in its business. Solution ● Understand requirements document given by BORN. ● Propose an implementation plan. ● Create fields, workflows and automation logic. BORN: HubSpot SetUp
  18. 18. HubSpot COS Templates
  19. 19. Appland
  20. 20. Ameyo
  21. 21. Hippo CMMS
  22. 22. Gurgaon, India | +91 - 971 724 0 021 www.inboundmantra.com

×