Compare and Contrast Horace and Juvenal, using their poems and satires included here Horace, poems and satires, ca. 30 – 15 BCE Ode I-XI “Carpe Diem” The most famous of Horace's odes uses agricultural metaphors to urge us to embrace the pleasures available in everyday life instead of relying on remote aspirations for the future—hence his immortal motto “Carpe Diem”, or “pluck the day”: Pry not in forbidden lore, Ask no more, Leuconoe, How many years – to you? – to me? The gods will send us Before they end us; Nor, questing, fix your hopes On Babylonian horoscopes. Learn to accept whatever is to be: Whether Jove grant us many winters, Or make of this the last, which splinters Now on opposing cliffs the Tuscan sea. Be wise; decant your wine; condense Large aims to fit life’s cramped circumference. We talk, time flies – you’ve said it! Make hay today, Tomorrow rates no credit. “Civil War”Why do you rush, oh wicked folk, To a fresh war? Again the cries, the sword, the smoke What for? Has not sufficient precious blood Been fiercely shed? Must ye spill more until ye flood The dead? Not even armed in rivalry Your hate’s employed; But ‘gainst yourselves until ye be Destroyed! Even when beast slay beast, they kill Some other kind. Can it be madness makes ye still So blind? Make answer! Is your conscience numb? Each ashy face Admits with silent lips, the dumb Disgrace. Murder of brothers! Of all crime, Vilest and worst! Pause – les ye be, through all of time, Accursed.“To Be Quite Frank” Your conduct, naughty Chloris, is Not just exactly Horace's Ideal of a lady At the shady   Time of life; You mustn't throw your soul away On foolishness, like Pholoe-- Her days are folly-laden-- She's a maiden,   You're a wife. Your daughter, with propriety, May look for male society, Do one thing and another In which mother   Shouldn't mix; But revels Bacchanalian Are--or should be--quite alien To you a married person, Something worse'n   Forty-six! Yes, Chloris, you cut up too much, You love the dance and cup too much,   Your years are quickly flitting--   To your knitting,     Right about! Forget the incidental things That keep you from parental things--   The World, the Flesh, the Devil,   On the level,     Cut 'em out! Juvenal, satires and poems – samples, ca. 110-127 CE Juvenal’s Third Satire 4 Against the City of Rome 9 (sample reading) Sons of men freeborn give right of way to a rich man’s Slave; a crack, once or twice, at Calvina or Catiena Costs an officer’s pay, but if you like the face of some floozy You hardly have money enough to make her climb down from her high chair. Put on the stand, at Rome, a man with a record unblemished, No more a perjurer than Numa was, or Metellus, What will they question? His wealth, right away, and possibly, later, (Only possibly, though) touch on his reputation. ‘How many slaves does he feed? ‘What’s the extent of his acres? How big are his .

1. Compare and Contrast Horace and Juvenal, using their poems
and satires included here
Horace, poems and satires, ca. 30 – 15 BCE
Ode I-XI “Carpe Diem”
The most famous of Horace's odes uses agricultural metaphors
to urge us to embrace the pleasures available in everyday life
instead of relying on remote aspirations for the future—hence
his immortal motto “Carpe Diem”, or “pluck the day”:
Pry not in forbidden lore,
Ask no more, Leuconoe,
How many years – to you? – to me?
The gods will send us
Before they end us;
Nor, questing, fix your hopes
On Babylonian horoscopes.
Learn to accept whatever is to be:
Whether Jove grant us many winters,
Or make of this the last, which splinters
Now on opposing cliffs the Tuscan sea.
Be wise; decant your wine; condense
Large aims to fit life’s cramped circumference.
We talk, time flies – you’ve said it!
Make hay today,
Tomorrow rates no credit. “Civil War”Why do you rush, oh
wicked folk,
To a fresh war?
Again the cries, the sword, the smoke
What for?
Has not sufficient precious blood
Been fiercely shed?
Must ye spill more until ye flood

2. The dead?
Not even armed in rivalry
Your hate’s employed;
But ‘gainst yourselves until ye be
Destroyed!
Even when beast slay beast, they kill
Some other kind.
Can it be madness makes ye still
So blind?
Make answer! Is your conscience numb?
Each ashy face
Admits with silent lips, the dumb
Disgrace.
Murder of brothers! Of all crime,
Vilest and worst!
Pause – les ye be, through all of time,
Accursed.“To Be Quite Frank”
Your conduct, naughty Chloris, is
Not just exactly Horace's
Ideal of a lady
At the shady
Time of life;
You mustn't throw your soul away
On foolishness, like Pholoe--
Her days are folly-laden--
She's a maiden,
You're a wife.
Your daughter, with propriety,
May look for male society,
Do one thing and another

3. In which mother
Shouldn't mix;
But revels Bacchanalian
Are--or should be--quite alien
To you a married person,
Something worse'n
Forty-six!
Yes, Chloris, you cut up too much,
You love the dance and cup too much,
Your years are quickly flitting--
To your knitting,
Right about!
Forget the incidental things
That keep you from parental things--
The World, the Flesh, the Devil,
On the level,
Cut 'em out!
Juvenal, satires and poems – samples, ca. 110-127 CE
Juvenal’s Third Satire 4
Against the City of Rome 9 (sample reading)
Sons of men freeborn give right of way to a rich man’s
Slave; a crack, once or twice, at Calvina or Catiena
Costs an officer’s pay, but if you like the face of some floozy
You hardly have money enough to make her climb down from
her high chair.
Put on the stand, at Rome, a man with a record unblemished,
No more a perjurer than Numa was, or Metellus,
What will they question? His wealth, right away, and possibly,
later,

4. (Only possibly, though) touch on his reputation.
‘How many slaves does he feed? ‘What’s the extent of his
acres?
How big are his platters? How many? What of his goblets and
wine bowls?’
His word is as good as his bond—if he has enough bonds in his
strongbox.
But a poor man’s oath, even if sworn on all altars
All the way from here to the farthest Dodecanese island,
Has no standing in court. What has he to fear from the
lightnings
Of the outraged gods? He has nothing to lose; they’ll ignore
him.
“If you’re poor, you’re a joke, on each and every occasion.
What a laugh, if your cloak is dirty or torn, if your toga
Seems a little bit soiled, if your shoe has a crack in the leather,
Or if more than one patch attests to more than one mending!
Poverty’s greatest curse, much worse than the fact of it, is that
It makes men objects of mirth, ridiculed, humbled, embarrassed.
‘Out of the front-row seats!’ they cry when you’re out of
money,
Yield your place to the sons of some pimp, the spawn of some
cathouse,
Some slick auctioneer’s brat, or the louts some trainer has
fathered
Or the well-groomed boys whose sire is a gladiator.
Such is the law of place, decreed by the nitwitted Otho:
All the best seats are reserved for the classes who have the most
money.
Who can marry a girl if he has less money than she does?
What poor man is an heir, or can hope to be? Which of them
ever
Rates a political job, even the meanest and lowest?
Long before now, all poor Roman descendants of Romans

5. Ought to have marched out of town in one determined
migration.
Men do not easily rise whose poverty hinders their merit.
Here it is harder than anywhere else: the lodgings are hovels,
Rents out of sight; your slaves take plenty to fill up their bellies
While you make do with a snack. You’re ashamed of your
earthenware dishes—
Ah, but that wouldn’t be true if you lived content in the
country,
Wearing a dark-blue cape, and the hood thrown back on your
shoulders.
From Juvenal’s “Against Women”
Where you ask, do they come from, such monsters as
these? In the old days
Latin women were chaste by dint of their lowly fortunes.
Toil and short hours for sleep kept cottages from
contagion.
Hands were hard from working the wood, and husbands
were watching.
Standing in arms at the Colline Gate, and the shadow of
Hannibal’s looming.
Now we suffer from the evils of long peace. Luxury hatches
Terrors worse than the wars, avenging a world beaten
down.
Every crime is here, and every lust, as they have been
Since the day, long since, when Roman poverty perished.
Over our seven hills, from that day on, they came
pouring.
The rabble and rout of the East, Sybaris, Rhodes, Miletus,
Yes, and Tarentum too, garlanded, drunken, shameless.
Dirty money it was that first imported among us
Foreign vice and our times broke down with

6. overindulgence.
Riches are flabby, soft. And what does Venus care for
When she is drunk? She can’t tell one end of a thing
from another.
Gulping big oysters down at midnight, making the
unguents
Foam in the unmixed wine, and drinking out of a
conchhorn
While the walls spin round, and the table starts in
dancing.
And the glow of the lamps is blurred by double their
number.
There’s nothing a woman won’t do, nothing she thinks is
disgraceful.
With the green gems at her neck, or pearls distending
her ear lobes.
Nothing is worse to endure that your Mrs.Richbitch,
whose visage
Is padded and plastered with dough, in the most
ridiculous manner.
Furthermore, she reeks of unguents, so God help her
husband
With his wretched face stunk up with these, smeared by
her lipstick.
I GLOBAL INTELLIGENCE FOR THE CIO
January 2011
converting data into
business value at volvo

7. www.i-cio.com 01 I
CASE STUDY
“We’re now capturing massive amounts of data from
our vehicles,” says Volvo Car Corporation’s Rich Strader.
“And there is a compelling opportunity to turn that resource
into something that not only helps us build better cars,
but also helps the customer have a better experience.”
Strader, who has just completed a 12-month stint in the
CIO’s chair at Volvo, is convinced that, in a world where many
consumers now value smart tech as much as automotive
engineering, manufacturers need to create vehicles that are,
in effect, highly connected, data-rich IT environments. With
hundreds of sensors and CPUs embedded throughout the
car — from the brakes to the central locking system — data
is now being captured for use within the vehicle itself, and
also, increasingly, for transmission via the cloud back to
the manufacturer.
At Volvo, those huge volumes are streamed into a
centralized analysis hub, the Volvo Data Warehouse,

8. alongside data from customer relationship systems,
dealership systems, and product development and design
systems. And Volvo’s ability to draw insight from this
multi-terabyte resource is creating clear business advantage,
says Strader, who has now returned to a senior IT post at
Ford, where he was formerly manager of in-vehicle systems*.
Above all, it is being used to optimize manufacturing
processes, enhance customer interaction and boost safety.
“By splicing that data together, we are pre-warned about
potential issues such as mechanical problems that might
have shown up later in the field,” he says. So, very early in
a car’s lifecycle, Volvo can spot patterns that may indicate
a potential flaw in a particular part — frequently before a
customer is exposed to the issue. By applying a set of
well-honed lean processes, Volvo is immediately able to
resolve the problem by adjusting its manufacturing process
or going back to its suppliers to request improvements.
“Before it gets out into, perhaps, 500,000 units, we can

9. stop an issue when spotted in the first 1,000 units. And
that’s a much less expensive thing to do. Plus, few — if any
— customers are impacted and their positive experience
of the brand remains intact,” says Strader.
Another area where large-scale data capture and analysis
is driving improvements is in safety. At its state-of-the-art
Safety Center, the Swedish company performs detailed,
forensic examinations of Volvos that have been involved in
different kinds of accident. “We’re now able to extract huge
amounts of digital information from a vehicle and see how
well it responded,” says Strader. This enables Volvo to further
enhance its market-leading safety record. “We can ask, for
example, ‘Are our airbags timed to deploy at exactly the right
moment for a particular set of circumstances?’ And we can
tune that in the field: the next time a customer is in for a
service, they can get a software upgrade that ensures the
car is going to perform even better in an accident.”
Strader believes the sheer volume of data being amassed

10. can be the basis for improvements right across the value
chain, as long as the resources are applied to turn it into
valuable knowledge. “The information that is now at our
disposal is just waiting for the analytical work to be done
on it,” he says. “The real challenge for most companies is to
find a way to fund that work, because that’s where you’ll get
the true breakthrough ideas.” l
* Ford was the Volvo Car Corporation’s parent company until
August 2010, when the Swedish manufacturer was sold to
China’s Geely. Strader was on temporary assignment at Volvo
as CIO to oversee the de-merger of the two companies’ IT
and related processes.
How access to vast, new data resources is driving manufacturing
excellence,
customer satisfaction and vehicle safety at volvo cars.