Everyone is looking for a strategy for marketing with zero budget marketing. This case study looks at the amazing story behind Zillow and their wildly successful marketing campaign.
Imagine what they could have done if they had access to Mautic and free marketing automation! Add #11 Mautic to your Zero Budget Marketing Strategy and be just as successful as Zillow.
3. On Amy Bohutinsky’s first day as chief
marketing office for Zillow, cofounder Rich
Barton walked into her office and said, "I have a
goal for you; I want Zillow to have a million
visitors a month by month six … and I don’t
want you to spend any money doing it."
the history.
9. Data Science
“Using our data science became a pivotal decision;
we had information on every home in America and
there was a lot we could see and tell,”
- Amy
13. Content Marketing
"The content helped us show up in Internet searches.
Today we publish 20-30 stories a week on various real
estate and rental topics, such as celebrity real estate
sales, staging tips, and analytical data."