5. Pre LSM- riskiest assumptions
1) Sticky lead gen w/ US students is better than paid model for
international students.
2) US high school students are looking for assistance getting into
college.
3) US high school students view college prep as a process.
4) Students will proactively engage in that process.
6. Pre LSM- riskiest assumptions
1) Sticky lead gen w/ US students is better than paid model for
international students. (tested with landing page paid offer)
2) US high school students are looking for assistance getting into
college. (tested with user interviews)
3) US high school students view college prep as a process.
(tested with user interviews)
4) Students will proactively engage in that process.
(tested with user interviews)
7.
8. Customer Interviews
Impact
1) Huge variation in intention w/ International students (US students have more shared
experience/intention)
2) (However) US students do not view college prep as a “process” but rather as a flood of
stuff that needs to get done
3) Big interests: (a) picking the “right” school; (b) gaining an advantage in admissions; (c) not
forgetting important things; (d) figuring out financial piece
4) Students procrastinate and are busy/lazy
5) Strong demand for email alerts
9. Learnings re: riskiest assumptions
1) Sticky lead gen w/ US students is better than paid model for
international students. (validated)
2) US high school students are looking for assistance getting into
college. (validated)
3) US high school students view college prep as a process.
(invalidated)
4) Students will proactively engage in that process. (invalidated)
10. Application of learnings:
1) Repositioning of product value proposition to:
“Acceptly makes sure you don’t miss anything needed to get
accepted at your dream school.”
2) Engagement strategy: frequent emails combining:
a) alerts of upcoming deadlines / critical tasks
b) engaging content around tips for gaining an edge in admissions
