2. Brand identity and logo
• The brand identity is very key in creating a standpoint in the saturated media that we all consume on a
daily basis, it is a lot more difficult to create brand names in current society without copious amounts
of money to throw at advertising which is the most effective way of reaching a brand identity to an
audience, after drilling large amounts of advertisement with the same brand logo and identity this
begins this begins the link between the logo created and the company or artist behind it, in this case it
would be the artists behind the song, the logo itself becomes instantly linked and creates a brand
identity for the product or the artist
4. Colour scheme
• The colour scheme for the advertisement is very key when for creating the logo and the
brand identity, this is due to the fact that I need to the colours to stand out and be
effective in what they are doing which is dragging the viewers attention toward the image
itself on the front page, the colours need to also work together, a good standpoint for
colours would be opposites on the colour wheel with darker shades and more added,
these are effective in using the complementary colours. Black and white shades are also
very important for creating an effective image and picture
