A presentation for my Film315 course about blogging and why to participate in the growing blogging culture!

1. Blogging: Has It Reached its ‘Tipping Point’? By Matt Kilbourne

2. In his book, The Tipping Point, Canadian author Malcolm Gladwell defines the term as: “the moment of critical mass, the threshold and boiling point” The book attempts to give an explanation why certain ideas, movements and messages spread through societies similar to viruses.

3. The question is: Has blogging reached its full potential with Internet users?

5. 1,000,000 blogs are written approximately every 23 seconds.

6. Users do not have to be digital savvy to create and post blogs.

7. 44% of all bloggers are parents; 70% have post-secondary degrees; 2/3 are male; 50% of them are between the ages of 18-34Source: http://blogschool.in/facts.html

8. Despite all of these numbers, why do people shy away from creating and posting blogs?

9. It’s EASY to create a blog!

10. Top 10 reasons to start your own blog 1. Share your own opinions and ideas Many of us have passions, hobbies or interests, whether it’s about a product, business or people in general. A blog is the perfect way to stay connected to friends and family who share your interests.

11. Top 10 reasons to start your own blog TO PROMOTE SOMETHING 2. Many businesses, artists and professional writers use blogs to promote certain products and material to get recognition from those who share similar tastes.

12. Top 10 reasons to start your own blog Help someone 3. Many blogs are created to provide useful information for the world to see. Whether its sharing a story about a hardship or medical advice, a blog is a great way for people to learn directly from an expert.

13. Top 10 reasons to start your own blog Establish yourself as an expert 4. Who doesn’t like advice from an expert? If you continue to post about certain things that your are exceptionally knowledgeable about, people will start to realize your blogs full potential. More expert information = the more followers

14. Top 10 reasons to start your own blog Connect with people like you 5. By posting your thoughts, opinions and creative work, you have the potential to reach and create a network of people who share similar tastes.

15. Top 10 reasons to start your own blog Make a difference 6. Blogs have the potential to bring attention to local, national or international issues. Many politicians began using blogs to create a following and gain support.

16. Top 10 reasons to start your own blog Journal your experiences 7. Using a blog to journal in detail travelling, an adventure or a personal experience is a great way to stay in touch with friends who aren’t by your side. Your future relatives will also have the ability to read your experiences and get to know you a bit better.

17. Top 10 reasons to start your own blog Stay connected to friends and family 8. One of the obvious uses to the web 2.0 is the ability to stay connected with friends and family wherever you have internet access. With access to the internet virtually everywhere, staying connected is very straightforward for everyone.

18. Top 10 reasons to start your own blog To Make money 9. Being committed to publishing new, relative and well-done content often renders the opportunity for profit from your blog. The most common way is through advertising. If your blog generates 1,000 unique views a day, the estimated profit is 5.5 dollars. Source: http://lukli.wordpress.com/2008/03/08/how-much-can-this-site-make-in-advertising-money/

19. Top 10 reasons to start your own blog Be creative 10. Everybody is creative in one way or another. The internet (and blogging specifically) is one of the many ways you may share your creativity. With time and effort, things do not go un- noticed on the internet.

20. Popular blogging sites utilized by Internet users Take Your Pick!

21. Then why do people stay away from blogging? What are the possible reasons?

22. Possibly reasons… I don’t want my thoughts and opinions to be publically known – if you want to know my thoughts, ask me in person! I don’t have enough pertinent or useful information to create a blog! De-values face to face communication – why see people when I can connect to them virtually?

23. So…has blogging reached it’s full potential with internet users? Source: http://www.nieman.harvard.edu/assets/Image/Nieman%20Reports/Images%20by%20Issue/fall2005/63p591.jpg

24. Yes And it will continue to get popular reaching all age groups in the future.