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Peshawar camp

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Peshawar camp

  1. 1. Social Media & PakistanU.S. Embassy Islamabad May 11, 2012 S
  2. 2. Topics TodayS What is social media? AttributesS Social media in PakistanS Social media platformsS 9 things social media can do for youS A few tools to measure social media
  3. 3. Social Media is AWESOMES Best time ever to be growing upS Better food, life expectancy is going upS People are connecting, sharingS Music, arts, political views, movies, doctors, students online classes
  4. 4. Social Media Connecting the World
  5. 5. Social Media Changing the Status QuoS Crowd-sourced encyclopediaS Articles added by users – edited by usersS 80% non-English - 283 languages
  6. 6. What is social media?S Social media is a collection of web-based or mobile technologies that turn communication into an interactive dialogue or multilogueS Content is easily sharedS Peer/friend recommendationsS Consumers also become producers
  7. 7. Overview of Social Media in PakistanS TV, Radio, and Newspapers Still RuleS 22 million with InternetS Facebook – 6.4 millionS Twitter – 2.5 millionS YouTube – 7 millionS Facebook, Twitter, YouTube, Blogspot, LinkedIn all in Pakistan‟s top 10 most visited sites.
  8. 8. Facebook 900 MillionIf Facebook were a country, itwould be the third mostpopulated in the world behindChina and India#1 or #2 most visited site inPakistan
  9. 9. TwitterS MicrobloggingS “What are you doing?” in 140 charactersS Audience: 200 millionS #9 most visited site in PakistanS Good to see what is happening, spot trends, call for feedback
  10. 10. YouTubeS Video-sharing social media site - Upload, view, and share videos. 7 million users in Pakistan - #3 Site in PakistanS 4 billion videos viewed per dayS Over 1 trillion plays in 2011
  11. 11. FlickrS Image and video-sharing social networkS 6 billion photosS Audience: 80 million unique visitors
  12. 12. 8 Things Social Media Can Do For You
  13. 13. 1. Gives you access to thought leaders
  14. 14. 2. Connects you to employment opportunities“All one needs is a computer, a network connection, and a bright spark of initiativeand creativity to join the economy.” - Don Tapscott
  15. 15. 3. Brings the world closer to you
  16. 16. 4. Provides a platform to buildand promote a personal brand
  17. 17. 5. Disaster Response
  18. 18. 5. Disaster Response
  19. 19. 6. Give you access toinformation faster, easier and in real time.
  20. 20. 7. Makes it easier to shareinformation with your networks
  21. 21. 8. If You Don‟t Like Something Change It
  22. 22. 8. If You Don‟t Like Something Change It
  23. 23. 9. Learn Anything
  24. 24. Most Popular Social Media PlatformsS Facebook – 900 millionS Twitter – 200 million usersS YouTube – 4 billion videos played per dayS Flickr – 80 million unique users - > 6 billion imagesS LinkedIn – 50 million users - #10 most visited site in Pakistan
  25. 25. All About SharingWhy Do People Share?S 94% interesting contentS 84% humorS 66% personal connectionS 32% offered incentivesAd age 2012
  26. 26. The Like Button
  27. 27. Facebook GlossaryS Profile = Your page, contains info, photos, videos, and lists of your friends or whatever else you choose to includeS Post = Message of 420 characters or lessS Like = Button used to indicated appreciation, affiliation, or acknowledgement without having to add commentS Newsfeed = continuous stream of updatesS Fan Gate = page requiring a „like‟ in order to gain further value, content or information
  28. 28. Newsfeed
  29. 29. Exponential Reach with Sharing
  30. 30. Tagging
  31. 31. Twitter“The qualities that make Twitterseem insane and half-baked arewhat makes it so powerful.”- Jonathan Zittrain, Professor ofLaw at Harvard
  32. 32. Finding hashtags
  33. 33. Finding Relevant People
  34. 34. YouTube
  35. 35. LinkedIn
  36. 36. Flickr
  37. 37. It‟s Important to MeasureS Measure future successS Website – why do they come, how long do they stayS Facebook – Likes, Reach, Shares, City and Demographic BreakdownS Twitter – Followers, Mentions, Retweets, Message ReachS YouTube – Plays, Comments
  38. 38. Alexa.comhttp://www.alexa.com/topsites/countries/PK
  39. 39. Socialbakers.com
  40. 40. Tweetreach.com
  41. 41. Trendsmap
  42. 42. Social Bro
  43. 43. Some Social Media Best PracticesS Give out business cards with all social media sites on them at every event.S Social media bookmarks in every e-mail signatureS Twitter out all press releasesS 8-10pm is peak time in Pakistan on social mediaS Pose questions on social media. Call to action…do something
  44. 44. ConclusionS Defined social mediaS Overview of social media platformsS Social media in PakistanS We looked at some of the things social media can do for youS A few tools to measure social media
  45. 45. Thank You!S Questions?S Tim ReceveurS receveurtb@state.gov
  46. 46. Social Media StrategyS 75% of my time is day-to-day on website and social media sites. Will train new webmaster on these tasks when she arrives. Want to focus on:S Social Media Strategy – SOPs, weekly reports, content schedulesS Create listening dashboards (voices, keywords) – PAS, Urdu blogs, political, econ. Keyword trends product – spot trends before they become newsS Countering misinformation from journalists and other influentialsS Work on platforms (SMS Alert system, FTP site for journalists, etc.)S Training (Embassy, Consulates, and external organizations)S Advertising management (Embassy and Consulates)

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