Please reword these paragraphs in your own words. Do not copy from any websites or use the same exact words as in the paragraphs. Marketing Chapter 16 · 1-When thinking about level of service it can be a tool used to market your company in itself; Neiman Marcus, Southwest, and Apple are known for their customer service. As a consumer we purchase more from people and companies that we like and trust. You hear about how these companies prioritize and treat their consumers and it attracts me to them. I fly southwest primarily and they are phenomenal; I have IPhone, Ipad, etc. A customer's perception of your service tremendously impacts your bottom line. A negative review to your business is in essence a marketing campaign for your business unfortunately; it is just not the kind a business typically wants. Marketing Chapter 17 · 2-Direct marketing not only has value for the consumer but it also has a cost value for the company. This is not to say that research for the campaign is not performed but it is a better use of company time and resources to use direct mail because consumers are so connected to their phones. When I can't sleep I look things up on my phone and that could be why I can't sleep but, just the other day as I was getting ready for work I saw a coupon come across in my email; I opened it up and purchased from the company right then and there. I did not have to go out of my way to go down to the store, show them the coupon, hope they have my sizes and selections, and wait in line to check out. It was an immediate gratification for me and consumers always want immediate gratification and the most efficient option to be presented to them. Marketing Chapter 19 · 3-In this chapter they spoke about social media and how it relates to advertisement. Social media has increased significantly in numerous ways in the last few years making it a perfect marketing and advertising tool. Not only can people interact all over the world but they now can represent their business to everyone as well. Social media allows for business to reply to customer almost instantly which increases there customer service rating. Also they can directly advertise their services to groups or specific people in the same industry. It is a great way to interact with the public while showing them your business and potentially gaining new customers while being relevant with your existing customers on social media. Marketing Chapter 21 · 4-Interactive Marketing is a two way buyer seller electronic communication that is supplied by customers, and transformed into customized responses that target specific consumers’ needs and wants.  In my opinion, it is an accurate way to narrow down what certain customers want in potential product.  In a way this is a good advertising scheme for certain businesses, as it shows that certain business cares about the consumer’s needs.  The more familiar a buyer can be with the product they are interested in, then there is a higher .

1. Please reword these paragraphs in your own words. Do not copy
from any websites or use the same exact words as in the
paragraphs.
Marketing Chapter 16
· 1-When thinking about level of service it can be a tool used to
market your company in itself; Neiman Marcus, Southwest, and
Apple are known for their customer service. As a consumer we
purchase more from people and companies that we like and
trust. You hear about how these companies prioritize and treat
their consumers and it attracts me to them. I fly southwest
primarily and they are phenomenal; I have IPhone, Ipad, etc. A
customer's perception of your service tremendously impacts
your bottom line. A negative review to your business is in
essence a marketing campaign for your business unfortunately;
it is just not the kind a business typically wants.
Marketing Chapter 17
· 2-Direct marketing not only has value for the consumer but it
also has a cost value for the company. This is not to say that
research for the campaign is not performed but it is a better use
of company time and resources to use direct mail because
consumers are so connected to their phones. When I can't sleep
I look things up on my phone and that could be why I can't
sleep but, just the other day as I was getting ready for work I
saw a coupon come across in my email; I opened it up and
purchased from the company right then and there. I did not have
to go out of my way to go down to the store, show them the
coupon, hope they have my sizes and selections, and wait in line
to check out. It was an immediate gratification for me and
consumers always want immediate gratification and the most
efficient option to be presented to them.

2. Marketing Chapter 19
· 3-In this chapter they spoke about social media and how it
relates to advertisement. Social media has increased
significantly in numerous ways in the last few years making it a
perfect marketing and advertising tool. Not only can people
interact all over the world but they now can represent their
business to everyone as well. Social media allows for business
to reply to customer almost instantly which increases there
customer service rating. Also they can directly advertise their
services to groups or specific people in the same industry. It is
a great way to interact with the public while showing them your
business and potentially gaining new customers while being
relevant with your existing customers on social media.
Marketing Chapter 21
· 4-Interactive Marketing is a two way buyer seller electronic
communication that is supplied by customers, and transformed
into customized responses that target specific consumers’ needs
and wants. In my opinion, it is an accurate way to narrow down
what certain customers want in potential product. In a way this
is a good advertising scheme for certain businesses, as it shows
that certain business cares about the consumer’s needs. The
more familiar a buyer can be with the product they are
interested in, then there is a higher chance they will buy that
product.
Content King Video
5-Word of mouth marketing is the oldest form of marketing, the
principals still stand today you cannot sell to a man who isn't
listening. According to content marketing institute, " A
marketing technique of creating and distributing valuable,
relevant and consistent content to attract and acquire a clearly

3. defines audience- with the objective of driving profitable
customer action." This video talks about key objectives to
attract and acquire a key audience. Targeting is very important;
the information needs to be valuable and relevant to people’s
life situations and the content needs to be consistent which can
be an issue for organizations. Companies need to be very
consistent to bring consumers in. This video touches on the
concept of stop thinking like a marketer and more like a
journalist to use valuable relevant content. It also touches on in
today’s world how convergence is very important and overall
content is key. This was a very well put to gather video in my
perspective.
Week 4 starter 1
· 6-Distribution channel is a place or website to show, sell or
delivery of product or products to the clients. An example of a
distribution channel is Toys R Us. Toys R Us carries many
different brands of toys and baby products all distributed to
their stores in order to display and deliver the product to the
customer. Channels of distribution and logistics go hand-in-
hand. Toys R Us offers online ordering where your order is
shipped directly to your home or to a local store. Channels of
distribution rely on logistics to assure their product is delivered
to the customer in the same condition and quality as
manufactured, e.g. no shipping damage. As for geographical
location would affect my selection of distribution because I
rather take the time to go a local company to get the product
and not have to consider or wait on shipping time and cost and
any issue if I would need to return the item.
Week 4 Starter 2
· 7-As Wall Street Journal is the top newspaper to circular in
the United States mean it has more subscribers then USA today
which is third top newspaper. The logical decision for any

4. business is to go with the one that has more readers and spend
premium price so that your advertisement is being seen more, so
that your client base could expand and grow. Another factor that
is even though the readers of Wall Street Journal are more
incline to spend money after view a advertisement (which is
never guarantee), picking the right target market is essential, if
your company is gear toward the business type market then it
CU-Boulder make sense to go into USA today where it covers
more various topics then just focusing one just one.
I have to answer my teacher the questions that he posted like if
I was having a conversation face to face with him.
· 8-How would a person be presented documents that need to be
signed with the ATAs? Has this system allowed staff reductions
or is it too new to do that?
9-Social media has taken marketing metrics and real time
exposure to a whole new level. What may have taken months or
years of market research, target demographics data can now take
a couple of days with the right campaign. In my place of
business, I only use social media for advertising and product
promotion purposes, there is no need for mailers anymore and I
can do it in a fraction of the time.
· 10-Your response just emphasizes the importance of continual
improvement being vital to the product life cycle. When is the
right time to reposition a brand? What are some of the factors a
company must consider? What are the potential challenges?

5. Please reword these
paragraphs
in your own words. Do not copy from
any websites or use the same exact words as in the paragraphs.
Marketing Chapter 16
o
1
-
When thinking about level of service it can be a tool used to
market your company in itself;
Neiman Marcus, Southwest, and Apple are known for their
customer service. As a consumer
we purchase more from people and companies that we like and
trust. You hear
about how
these companies prioritize and treat their consumers and it
attracts me to them. I fly
southwest
primarily and they are phenomenal; I have
IPhone
, Ipad, etc. A customer's
perception of your service tremendously impacts your bottom
line. A negati
ve review to your

6. business is in essence a marketing campaign for your business
unfortunately;
it is just not
the kind a business typically wants
.
Marketing Chapter 17
o
2
-
Direct marketing not only has value for the consumer but it also
has a cost
value for the company. This is no
t to say that research for the campaign is not
performed but it is a better use of company time and resources
to use direct
mail because consumers are so connected to their phones. When
I can't sleep
I look things up on my phone and that could be why I can
't sleep but, just the
other day as I was getting ready for work I saw a coupon come
across in my
email; I opened it up and purchased from the company right
then and there. I
did not have to go out of my way to go down to the store, show
them the
coupon, h
ope they have my sizes and selections, and wait in line to check
out.
It was an immediate gratification for me and consumers always
want
immediate gratification and the most efficient option to be

7. presented to
them.
Marketing Chapter 19
o
3
-
In this chapter they spoke about socia
l media and how it relates to advertisement. Social
media has increased significantly in numerous ways in the last
few years making it a perfect
marketing and advertising tool. Not only can people interact all
over the world but they now
can represent
their
business to everyone as well. Social media allows for business
to reply to
customer almost instantly which increases there customer
service rating. Also they can
Please reword these paragraphs in your own words. Do not copy
from
any websites or use the same exact words as in the paragraphs.
Marketing Chapter 16
o 1-When thinking about level of service it can be a tool used to
market your company in itself;
Neiman Marcus, Southwest, and Apple are known for their
customer service. As a consumer
we purchase more from people and companies that we like and

8. trust. You hear about how
these companies prioritize and treat their consumers and it
attracts me to them. I fly
southwest primarily and they are phenomenal; I have IPhone,
Ipad, etc. A customer's
perception of your service tremendously impacts your bottom
line. A negative review to your
business is in essence a marketing campaign for your business
unfortunately; it is just not
the kind a business typically wants.
Marketing Chapter 17
o 2-Direct marketing not only has value for the consumer but it
also has a cost
value for the company. This is not to say that research for the
campaign is not
performed but it is a better use of company time and resources
to use direct
mail because consumers are so connected to their phones. When
I can't sleep
I look things up on my phone and that could be why I can't
sleep but, just the
other day as I was getting ready for work I saw a coupon come
across in my
email; I opened it up and purchased from the company right
then and there. I
did not have to go out of my way to go down to the store, show
them the
coupon, hope they have my sizes and selections, and wait in line
to check out.
It was an immediate gratification for me and consumers always
want
immediate gratification and the most efficient option to be
presented to
them.

9. Marketing Chapter 19
o 3-In this chapter they spoke about social media and how it
relates to advertisement. Social
media has increased significantly in numerous ways in the last
few years making it a perfect
marketing and advertising tool. Not only can people interact all
over the world but they now
can represent their business to everyone as well. Social media
allows for business to reply to
customer almost instantly which increases there customer
service rating. Also they can
Strategy and Positioning Paper
Please use your own words and do not copy from any websites.
We are still using the 3M Company about the picture leveler
frame. I only have to work on bullet number #4 with a 400 word
count. Please do not forget to include the references.
Use the same product and organization you identified in your
Week 3 Strategy and Positioning Paper.
Write a 1,750- to 2,100-word paper that includes:
· A description of how your marketing efforts and marketing
mix will change with each phase in the product life cycle
· The packaging you will use for your product or service and
how it will add value
· The appropriate pricing strategy for your product or service
and the price you will set at launch
· The channels of distribution you will use to sell your product
along with a description of how each channel partner will add
value
Strategy and Positioning Paper
Please use your own words and do not copy

10. from any websites. We are still using the 3M
Company
about the
picture leveler frame
.
I
only have to work on bullet number #4 with a
400 word count.
Please do not forget to
include the references.
Use the same product and organization you identified in your
Week 3 Strategy and
Positioning Paper.
Write
a 1,750
-
to 2,100
-
word paper that includes:
·
A description of how your marketing efforts and marketing mix
will change with each
phase in the product
life cycle

11. ·
The packaging you will use for your product or service and how
it will add value
·
The appropriate pricing strategy for your product or service and
the price you will set
at launch
·
The channels of distribution you will use to sell your product
along with a description
of how each channel partner will add value
Strategy and Positioning Paper
Please use your own words and do not copy
from any websites. We are still using the 3M
Company about the picture leveler frame. I
only have to work on bullet number #4 with a
400 word count. Please do not forget to
include the references.
Use the same product and organization you identified in your
Week 3 Strategy and
Positioning Paper.
Write a 1,750- to 2,100-word paper that includes:
and marketing
mix will change with each
phase in the product life cycle
how it will add value

12. and the price you will set
at launch
along with a description
of how each channel partner will add value