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Performance Marketing Sydney 2009 Matt Bateman MD Viva9
Performance/Affiliate Marketing in Australia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In the beginning...
Performance Marketing Model
Early Performance Models Focused on eCommerce
Traditional Cost Per Sale Model  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Model
Cost Per Lead/Cost Per Acquisition Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Performance-Marketing
Performance Marketing Growth  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market by Segment in Australia – Affiliate in 2008
2009 Affiliate Market Defined
IAB Report – Total Online Advertising
The Tail is no longer the tail – ‘affiliates’ are becoming sophisticated
The Cosmetics Club
Finance
6 Rules for performance marketing
1. WIN-WIN-WIN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule no. 2 - 3Ts and an A ,[object Object],[object Object],[object Object],[object Object],Source: Lee Hopkins 2009 – Better Communication Results
Rule 3 - Remember the 4 Ps  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule 4 Optimisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule 5 Work with genuine partners ,[object Object],[object Object],[object Object],[object Object],[object Object]
6 – Ensure you have rules around Search  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dos and Don’ts of working with networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Everybody Wants CPS  ,[object Object],[object Object],[object Object],[object Object]
Lifecycle of an eDM customer Initial Offer  ‘ Chance to win’  ‘ Register for free’ $3 CPL un-targeted  Profile Customer  Commercial Rel’ship Continue conversation via Targeted eDM  Build audiences  Market to them  Achieve end result – customer that buys
Nightmares for a performance marketer ,[object Object],[object Object],[object Object]
Models are changing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A comment on E-Commerce in Australia
A comment on E-Commerce in Australia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2010?  ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact:
CASE STUDIES
Strawberrynet – Sales Campaign Objective –   To drive sales of women’s cosmetics and men’s grooming products Delivery Channel –  C ombination of targeted eDM, banner placement and search, through s elected affiliates within  the Viva9 network.   Affiliates were paid on a Commission basis based on sales. Results –  Achieved in excess of $1 million in sales on a monthly basis Campaign Examples
 
The power of email
Crazy Sales
Don’t underestimate the power of email ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources  ,[object Object],[object Object],[object Object]
Mobile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Performance Marketing Landscape in Australia  Affiliate Email  Publishers & Networks   SEARCH – SEO AND PPC
The Ripple Effect in Social Networks  Laurel Papworth Presentation – affili@syd 2009
New revenue streams – Facebook Advertising as a traffic driver  ,[object Object],[object Object],[object Object],[object Object]

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