3. Introduction
• A good website ensures that its visitors have
the best experience possible, in spite of
technical aspects created, a user will likely
spend mere seconds assessing a page
without scrolling and make their decision
instantly.
• Each site is built with a targeted audience in
mind, www.drudgereport.com targets a
demographic of news seekers, and is
political.
5. Appearance (design)
• A single page website,
divided into three
columns, each
sectioned by story.
Notice that each
section has a topical
image, succeeded by
descriptive links.
6. Relevance
• Keeping relevant with current issues. Date
accessed, 25 March 2013. Topics include:
-Easter (current holiday)
-Scandals
-Civil Unrest
-Media Scrutiny
-Politics and Entertainment
-International Conflicts
7. Content
• The site's popularity is regulated by relevant
and interesting information.
• Readers can easily click-thru to the parts they
are seeking (convenience).
• Information isn't difficult to locate, active-
links, correct-links, alt tags display the
hyperlink, all links are labeled. Link color and
visited link color, are the same, black.
• Drudge Report has no sponsored content other
than ads it seems.
8. Precision
• Single page design. www.drudgereport.com
• Keywords: Site is primarily text based.
• Descriptions: All links double as descriptions
• Titles: Sections all go untitled without
necessity.
10. Image Quality/Quantity: 2
North Korean
Current Dictators Panda Fertillity
President News
• Having images on the site improves navigation
or assuages perception. The images used
seem to be of a good quality when browsing the
site, and to copy and paste in PPT.
12. Design Problems
• Layout issues
o No email subscription service
o RSS-feed links are dated forms of update services
o The layout is reminiscent of most html-based sites
popular to the early 1990s
13. Layout Suggestions
• Separately divided into multiple pages by
topic, news sections can be provided with a
page/post comment system, as are
many/most blogs given.
• A discussion forum, a place for feedback
from site vistors to influence the political
learnings of the site to their requests.
14. Review & Predictions
• Does the site:
o Increase sales? Yes
o Build brand awareness? Yes
o Improve/build customers relationships? Yes
DrudgeReport.com optomizes the conversation of
visitors into fans by having such a simple interface,
objective knowledge is readily availible, and opinions
are made from blunt news advertisment by topical
trending issues with a human spin, despite the basic
html format.
15. Conclusion
• News aggregation services are
aplenty, example news.google.com, or
twitter, but the simple aggregate sites are
becoming rare.
• Drudge headlines, October 2008: