Social Media 101

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Introduction to social media for Ingersoll Rand Security Technologies employees. This presentation is best utilized as review for those who have attended an in-person workshop.

All work copyright 2011 Ingersoll Rand Security Technologies. All Rights Reserved.

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  • Social Media 101

    1. 1. SocialMedia 101
    2. 2. What is social media?Social Media 101
    3. 3. Any highly scalable anda c c e s s i b l ecommunications technologyor technique that enables anyindividual to influencegroups of other individuals easily. Social Media 101
    4. 4. Simple technologiesthat enable people tocommunicate withgroups of otherpeople. Social Media 101
    5. 5. EnableinfluenceSocial Media 101
    6. 6. Social Media 101
    7. 7. Inbound MarketingSocial Media 101
    8. 8. Social Media 101
    9. 9. Technology < Ability to influence and be influencedSocial Media 101
    10. 10. It’s not going away. Social Media 101
    11. 11. It’s not going away. Social Media 101
    12. 12. Everyone is a publisher.Illustration: Rosaura OchoaSocial Media 101
    13. 13. PublishEverything you have, anywhere you can. Social Media 101
    14. 14. ShareAnyone can promote anything to everyone. Social Media 101
    15. 15. NetworkAnyone can connect with everyone from anywhere. Social Media 101
    16. 16. Everyone can publish anything for anyone. Social Media 101
    17. 17. The average consumer90 mentions specific brands over times per week in conversations with family, friends and co-workers.odm group, 2011Social Media 101
    18. 18. There’s roomfor everyone.Social Media 101
    19. 19. Interesting Relevant ValuableSocial Media 101
    20. 20. Content Information Knowledge ResourcesSocial Media 101
    21. 21. Context Recommendations AnswersSocial Media 101
    22. 22. Relationships Direct contactSocial Media 101
    23. 23. Planning IsEverythingSocial Media 101
    24. 24. Establish voice, message,platformsContent production based onmarketing goals and initiativesEstablish metrics Social Media 101
    25. 25. Monitoring andModerationSocial Media 101
    26. 26. Influence and be influenced bycustomersThoughtfully address comments,compliments and criticismsRespond in a timely fashionKnow when to say whenSocial Media 101
    27. 27. CrisisCommunications and Reputation ManagementSocial Media 101
    28. 28. Respond, delete or ignore?Stay true to values and missionSocial Media 101
    29. 29. Social Media 101
    30. 30. MeasurementSocial Media 101
    31. 31. Online media is infinitelymeasurableMetrics optimize campaignsChoose how success isdefined Social Media 101
    32. 32. Blog visitors & commentsInbound linksFacebook fans & activityVideo viewsProgram registrations Social Media 101
    33. 33. Social = SEO Bing uses Facebook Likes as a ranking signal for logged in users Google says it is working on using +1 as a ranking signal Tweets help Google index content fasterSocial Media 101
    34. 34. Proper name searchKeyword searchDirect linksFacebook likesFreshnessSocial Media 101
    35. 35. Social Media 101
    36. 36. Social Media 101
    37. 37. Traffic LeadsSocial Media 101
    38. 38. What We Are DoingSocial Media 101
    39. 39. Corporate BlogSocial Media 101
    40. 40. YouTube ChannelSocial Media 101
    41. 41. Facebook PageSocial Media 101
    42. 42. Twitter ProfileSocial Media 101
    43. 43. Google+ PageSocial Media 101
    44. 44. YammerSocial Media 101
    45. 45. Thank you. Matt Chandler Digital Content Manager matthew.chandler@irco.com @mattchandl3rSocial Media 101

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