This document discusses how sound and music can influence retail behavior. It states that sound generates feelings and emotions that drive behavior, and that music can be used to increase shopper dwell times, spending, and customer satisfaction. The document promotes a company that provides audio branding, music profiling, and content delivery solutions to retailers to improve the customer audio experience and influence behavior through strategic soundscapes.

1. MUSIC TO YOUR EARS

2. SOUND MATTERS
SOUND MATTERS. SOUND GENERATES FEELINGS AND
EMOTIONS, FEELINGS AND EMOTIONS DRIVE BEHAVIOUR.
WE USE SOUND TO INFLUENCE RETAIL BEHAVIOUR FROM
INCREASING SHOPPER DWELL TIMES AND SPEND TO PROVIDING
AN AMBIENCE THAT STAFF REALLY WANT WORK IN, CREATING A
POSITIVE UPLIFT IN THE RETAIL EXPERIENCE AND IMPROVED
CUSTOMER SATISFACTION RATINGS.
EVERY SPACE HAS ITS OWN NATURAL SOUND, GEOGRAPHY AND
NOISE. WE CAN HELP DEVELOP YOUR SOUNDSCAPE TO CREATE
AN IMPROVED AUDIO SIGNATURE, ON BRAND AND PROFILED
UNIQUELY FOR YOUR ENVIRONMENT.

3. INCREASE BRAND AFFINITY
72% SAY PLAYING GOOD MUSIC SIGNIFICANTLY
IMPROVES THE IMAGE OF A STORE

4. INFLUENCE BEHAVIOUR
76% BELIEVE THEY CAN POSITIVELY INFLUENCE THE
BEHAVIOUR OF CUSTOMERS THROUGH PLAYING MUSIC

5. INCREASE DWELL TIMES
60% OF SHOPPERS SAID THEY WOULD SPEND MORE TIME IN A
HIGH STREET STORE IF THEY HEAR MUSIC THEY LIKE

6. INCREASE SALES
“...MORE THAN A THIRD OF CUSTOMERS WOULD BE WILLING TO PAY 5%
MORE FOR PRODUCTS & SERVICES FROM BUSINESSES THAT PLAY MUSIC

7. INCREASE PRODUCTIVITY
61% OR RETAILERS AGREE THAT PLAYING MUSIC
INCREASES EMPLOYEE PRODUCTIVITY

8. WHO ARE WE?
COMMITTED TO IMPROVING CUSTOMER AUDIO EXPERIENCES
BROADCASTING TO 120 MILLION+ EARS PER MONTH
PROVING WHERE AND HOW SOUND MATTERS
WORKING WITH REPUTATION CONSCIOUS BRANDS
OVER 10 YEARS EXPERIENCE IN THE AUDIO INDUSTRY

9. WHAT DO WE DO?
BRAND AUDIO EXPERIENCE AUDITS
AUDIO BRAND GUIDELINES
MUSIC PROFILING
CONTENT DELIVERY SOLUTIONS
SUPPLY MUSIC
DESIGN IN STORE RADIO

10. CONTENT DELIVERY
DESIGNED FOR RETAIL
ENERGY EFFICIENT – SOLID STATE DEVICE
LINUX BASED
SIMPLE TO DEPLOY
REMOTE OR LOCALLY MANAGED
TOTAL SUPPORT PACKAGE

11. FEATURES
AUTOMATED BROADCAST – HANDS FREE
UNLIMITED PLAYLIST(S) IN REAL TIME
UNINTERRUPTED PLAY – STORE & FORWARD
SCHEDULED BY DAY, DATE, TIME & SITE
CAN BE SITE SPECIFIC
GUARANTEED NO REPEAT CYCLE
UPDATED OUT OF HOURS

12. GET IN TOUCH
HEARD ENOUGH?
TELEPHONE 020 8931 9300
WEB SITE CENTRERADIO.CO.UK
EMAIL SAYHELLO@CENTRERADIO.CO.UK